How to generate B2B leads in Great Britain?
Acquire new clients on the British market
Learn how to effectively attract customers in Great Britain
Learn the professional methods of B2B lead generation in Great Britain. Contact us and effectively use the potential of the new market.
- 960k+
- people with management jobs that you can reach in Great Britain
- 4 mln+
- companies operating in Great Britain
- 43+
- successful campaigns in Great Britain
Specific of generating B2B leads in the Great Britian
The market in Great Britain is characterized by great openness towards cooperation with foreign entrepreneurs. British companies are highly developed and growing enterprises offering IT services, new technologies and innovations to improve the business environment. It comes with no surprise then that we have already carried out numerous projects aimed at winning customers for software houses or business products. Our assistance in generating leads is also willingly used by companies specializing in recruitment, with particular emphasis on IT industry specialists. Through lead generation campaigns, we also bring together companies operating in different markets and interested in hiring temporary employees.
The main goods exported to the UK are mechanical and electrical machinery, equipment, parts, vehicles, planes, ships as well as other means of transport and food products.
Acquire leads in Great Britain
As a leader in the lead generation market, companies often use our services to attract customers in Great Britain. This is due, among other things, to the country’s worldwide importance and ease of communication. This makes our challenge difficult, but grateful. Nevertheless, we can overcome the difficulties and make good use of the large and absorptive market. Starting in this area, it is amazingly easy to have local partners or customers who would be happy to recommend your product or service. When implementing sales campaigns, it is worth remembering that some areas of Great Britain have a different dialect. Without knowing the differences, you may run into a language barrier that will make cooperation difficult or impossible.
- We create personalized Cold Email and LinkedIn Social Selling campaigns.
- We take into account market-specific legal requirements.
- We make sure that the content we send in messages is personalized.
So, what are these Lead Generation methods?
Cold Email
Allows you to initiate contact with potential customers and create opportunities to establish long-term business relationships. The method involves sending personalized emails to potential customers. Thanks to the analysis and segmentation of appropriate recipients, we can reach people who are interested in the offer. A key element is personalization – adapting the content of the message to the needs and expectations of the recipient and creating an up-to-date database of companies.
LinkedIn Social Selling
It’s an effective way to build your reputation, increase market visibility and acquire B2B leads. This method involves active participation in a social network, direct building of relationships and participation in discussions. By providing valuable content and networking with industry professionals, companies can attract the attention of potential customers.
Increase your sales with successful Lead Generation methods
Wondering how our approach could enhance your business? Write to us and our experts will contact you soon to discuss the potential of our methods for your company.
Case study Quatrosoft
Effect
Thanks to particular stages of the campaign we helped our client to reach the target group and establish the first contact with it. This translated into obtaining valuable sales leads.
4,5%
Positive Responses
Need
The aim of the campaign was to attract potential customers for Quartsoft. We selected appropriate industries and positions for the specificity of the activity, additionally taking into account the size of the companies, which oscillated within the employment range of 1 to 500. The project was implemented in two countries: Poland and Great Britain.
20,1
Open Rate
Our solution
In order to achieve the best possible results for our client, we decided to create a profile appropriate to the nature of the market. Focusing our activities on LinkedIn, we developed the content of the message containing the most important advantages of Quartsoft’s offer.
32,6%
Responses
Check our campaigns for foreign markets
Quartsoft specializes in creating online stores based on Magento. Considering the nature of our client’s business, we have created a profile of an ideal target of Quartsoft offer by selecting appropriate positions, industries, and countries. As a result of the clarification of needs, a campaign was created to obtain B2B leads in two areas: Poland and Great Britain. The content was prepared in both Polish and English, taking into account the specifics of both markets. The campaign received a high rate of positive responses, and thus our client gained valuable business contacts.
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Frequently Asked Questions
Yes, cold mailing is legal as long as it is carried out in compliance with personal data protection regulations (GDPR) and the Polish Act on Providing Services by Electronic Means (UŚUDE). When you run campaigns with InStream Group, you can be sure that all activities are 100% compliant with the law.
The cost of a lead depends on many factors, such as the type of campaign chosen, the size of the database, and the target audience.
Yes, our activities are designed to build a contact database that matches specific criteria, defining a group of people with the highest sales potential. The entire lead generation process is focused on acquiring Hot Leads as quickly and as accurately as possible.
Thanks to our knowledge and experience, proven practices, and the right tools and technologies, we prevent e-mails from landing in spam. We take care of proper domain configuration and domain reputation, warm up mailboxes, send e-mails in well-timed sequences, and avoid risky phrases in subject lines and e-mail content.