How to generate B2B leads in Europe?

Acquire new clients on european markets

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Find out how to effectively attract customers in Norway

Learn proven methods for generating B2B leads in Norway. Contact us and effectively use the potential of the new market.

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people with management jobs that you can reach in Europe
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successful campaigns in Europe

The specificity of generating leads in European countries

Acquiring B2B leads on the European market has its own unique characteristics that cannot be overlooked when creating effective marketing strategies. One of the key aspects that distinguishes Europe from other markets is cultural and linguistic diversity. Each country has its own specific business habits and expectations that must be taken into account in order to effectively establish contact and build lasting relationships with potential clients.

Equally important are European legal regulations, in particular those regarding data protection and marketing, such as the GDPR. These regulations impose specific requirements on marketing activities, the observance of which is necessary for the security and compliance of the business.

Acquire leads on the European market

We are proud to say that we have extensive experience in generating B2B leads in a diverse European market. Despite the complex cultural and linguistic landscape, we successfully tailor our Cold Email and LinkedIn Social Selling campaigns to meet each country’s specific requirements.

We focus on well-thought-out operating processes that take into account the unique features and expectations of specific markets. This strategy allowed us to achieve success not only in the territory of the most affluent European countries, but also in smaller markets that are often overlooked. Our experience shows that countries such as the Czech Republic, Slovakia, Estonia and Lithuania, although they are not the biggest players, hide a huge, untapped potential.

We operate in almost every country in Europe, constantly adapting our strategies to the dynamics and specificity of each of them. Thanks to this, regardless of the location, our campaigns always bring satisfactory results.

  • Knowledge of the European market allows us to effectively create lead generation campaigns.
  • Our Copywriters create content in different languages.
  • We take into account legal requirements specific to each market.

Our B2B lead generation strategy in Europe

Cold Email

Allows you to initiate contact with potential customers and create opportunities to establish long-term business relationships. The method involves sending personalized emails to potential customers. Thanks to the analysis and segmentation of appropriate recipients, we can reach people who are interested in the offer. A key element is personalization – adapting the content of the message to the needs and expectations of the recipient and creating an up-to-date database of companies.

LinkedIn Social Selling

It’s an effective way to build your reputation, increase market visibility and acquire B2B leads. This method involves active participation in a social network, direct building of relationships and participation in discussions. By providing valuable content and networking with industry professionals, companies can attract the attention of potential customers.

Increase your sales with successful Lead Generation methods

Wondering how our approach could enhance your business? Write to us and our experts will contact you soon to discuss the potential of our methods for your company.

A successful Cold Email campaign: 46 hot leads on the European B2B market

We acquired 46 Hot Leads

As a result, we generated as many as 46 hot leads for our client.

46

Hot Leads on the European market

Personalised Cold Email campaign

The campaign was targeted at three European countries: Italy, Germany and France. In order to adapt to the specifics of each country as much as possible, the content of cold emails has been developed in the appropriate languages of a given country. This allowed us to deliver a personalized message that resonated better with the audience.

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Delivered prospects

An action strategy

The campaign was sent to a carefully selected customer base, developed on the basis of a detailed needs analysis. Criteria such as location, industry, positions and exclusions allowed us to precisely reach the right people. As part of this campaign, the messages were addressed to CEOs, owners and persons responsible for purchasing, operating, among others, in in the ventilation duct wholesale industry.

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Responses

The answers you can expect

Good morning,
Your proposal sounds interesting and seems to meet our needs. Could we discuss some additional information like prices and conditions?

Regards

Good morning,
thank you for sending the message. Please send details and case studies to better understand how we could collaborate.

Regards

Good morning,
I am interested in further conversation about your offer. Can we arrange a short meeting to discuss the details?

Regards

Why generate leads with an agency?

Obtaining B2B leads on your own may provide certain benefits, especially if the company has appropriate internal competences. However, not every organization has the necessary time and resources to effectively conduct such activities.

In this context, working with a professional partner when generating B2B leads in Norway becomes extremely attractive and offers many advantages:

  • Market knowledge

    A professional partner has in-depth knowledge of the Norwegian market, its specifics, and requirements. Thanks to this, it is able to adapt the lead generation strategy to local conditions and preferences of potential customers.

  • Access to tools and technologies

    Cooperation with experts provides access to modern tools and technologies that facilitate identification, segmentation, and communication with potential customers.

  • Effectiveness of activities

    B2B lead generation specialists have proven methods and experience that translate into higher effectiveness of activities and better ROI.

  • Knowledge of legal aspects

    The Norwegian market, like other European markets, has its specific legal regulations, e.g. in the field of personal data protection. Cooperation with professionals ensures compliance with applicable regulations.

  • Language and cultural barriers

    A partner with experience in the Norwegian market will help you overcome language and cultural barriers, which is crucial for successfully establishing business relationships.

  • Saving time and resources

    Instead of investing time and resources in building internal competences, companies can focus on their core business by entrusting lead generation to specialists.

Effective handling of Cold Email leads in Europe

Handling hot leads from Cold Email campaigns plays a key role in successfully closing sales.

Here are some tips to help you handle those leads effectively:

  • Personalization and customization: Remember that the customer received a message from you as part of a Cold Email campaign. It is now worth emphasizing that you understand their needs and business challenges. Tailor your responses, presentations, and proposals to focus on their individual needs.
  • Value and Benefits: When talking to a potential customer, focus on how your solution can add value and benefits to their business. Explain how it will solve their problems, increase efficiency or bring savings. Focus on the results they can achieve with your offer.
  • Building trust: It is important to build trust and relationship with the customer. Share your knowledge, experience and successes that you have achieved on the European market. Prove that you are an expert in your field and have a solid understanding of their industry and needs. This will help to solidify the positive impression and increase the chances of closing the sale.
  • Cultural Awareness: Considering the cultural diversity in Europe, pay attention to cultural and linguistic details in your communication. Understanding the subtleties and business customs in a given country will help you better communicate with a potential client and build lasting relationships.

Prepare an effective commercial offer for customers from Europe

Preparing a good commercial offer for customers from Europe requires taking into account several key factors that will ensure success. Here are some tips that will help you create an attractive commercial offer for customers from Europe:

  • Understanding local needs

    Before preparing an offer, research the needs and preferences of customers in specific European markets. Taking into account cultural and business differences between individual countries, adapt your offer so that it is attractive and responds to the specific requirements of each market.

  • Clear value and benefits

    Focus on highlighting the value your offering brings to customers. Point out the specific benefits they can get from your products or services. Clearly present how your solution solves their problems, increases efficiency or brings savings.

  • Price and terms matching

    Analyze the competition and pricing of your products or services in a specific market. Adjust your offer in terms of prices and payment terms to make it competitive and attractive to customers. Be flexible in your negotiations to reach a mutually satisfactory agreement.

  • Clear and professional presentation

    Prepare a clear and attractive document with a commercial offer. Use clear language, avoid overcomplicating, and at the same time try to be professional. Include in your offer all the necessary information, such as a description of products or services, terms of cooperation, delivery dates and other relevant details.

  • Focus on relationships

    Remember that building lasting relationships is crucial in B2B business. Focus on establishing long-term partnerships with European customers. Deliver excellent customer service, maintain regular communication, and always try to exceed their expectations.

Check our campaigns for foreign markets

Evotec is a manufacturing company that creates covers for industrial robots. Our task was to support the client in reaching the companies interested in its offer. As part of the cooperation we prepared a Cold Mail campaign with the aim to obtain B2B leads. In order to guarantee the highest effectiveness, our team thoroughly analyzed Evotec’s target group and on this basis prepared a database of contacts including companies with specific PKD (Polish Classification of Activities) numbers. This allowed us to precisely reach the desired target group, achieve the set campaign results and thus successfully meet the client’s needs. As a result of the conducted activities, it was possible to effectively attract B2B customers.

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Frequently Asked Questions

Tak, Cold Mailing jest legalny, jeśli jest wykonywany zgodnie z przepisami dotyczącymi ochrony danych osobowych (RODO) i UŚUDE. Realizując kampanie w InStream Group możesz być pewny, że działania są realizowane w 100% zgodnie z prawem.

Koszt leada zależy od wielu czynników, takich jak wybrany rodzaj kampanii, wielkość bazy, grupa docelowa.

Tak, nasze działania zostały zaprojektowane w taki sposób, aby opracować bazę kontaktów zgodną z określonymi kryteriami, tworzącymi grupę osób o najwyższym potencjale sprzedażowym. Cały proces lead generation jest skupiony na jak najszybszym oraz jak najdokładniejszym pozyskaniu Hot Leadów.

Dzięki pozyskanej wiedzy i doświadczeniu, odpowiednim praktykom oraz korzystaniu z odpowiednich narzędzi i technologii zapobiegamy wpadnięciu e-maili do spamu. Dbamy o odpowiednią konfigurację domeny i jej reputacje, rozgrzewamy skrzynki, wysyłamy e-maile w odpowiednich sekwencjach czasowych i omijamy niebezpieczne frazy w tytułach i treściach e-maili.