How To Obtain B2B Leads In Brazil? - Instream Group
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CUSTOMER ACQUISITION IN BRAZIL

Generating B2B leads in Brazil

Learn how to effectively attract customers in Brazil

1 mln

people with management jobs that you can reach in Brazil

28 mln

companies operating in Brazil

15

successful campaigns in Brazil

Characteristics of acquiring B2B leads in Brazil

Brazil is one of the most important markets in the Latin American region, offering great economic potential and demand for modern machinery and equipment. Many multinational corporations and companies are investing in expanding their operations in Brazil to take advantage of this potential, which in turn is resulting in an increasing amount of foreign investment.

Brazilian entrepreneurs are open to innovation, which, combined with the growing interest in digital marketing and modern products, creates a competitive and challenging business environment. To succeed, entrepreneurs must be inventive and flexible.

In order to stand out and reach potential customers directly, many companies are choosing to use tools such as Cold Mailing and Linkedin Social Selling. These tools allow them to effectively reach their potential customers and present their products and services to them.

NEW MARKETS

How to generate B2B leads in the Brazilian market?

The Brazilian market is very receptive to Cold Email and LinkedIn Social Selling campaigns, which are effective tools for generating b2b leads. Through these methods, our clients can reach the right target audience and present their products and services to them, which is especially important in the context of competition in the market.

In order to effectively implement lead generation campaigns, you need to keep in mind certain aspects specific to this region. First and foremost, you must ensure that your messages are sent in the right time zone and targeted to your audience in the right language. In Brazil, the official languages are Portuguese and Spanish, so it is important to use them in your campaigns.

In addition, you need to consider the good practices used in Cold Email and Linkedin Social Selling campaigns, such as a relevant and up-to-date database of b2b leads, effective content, and posts, actions with the inbox to prevent falling into spam (e.g., warming up the inbox), email sequencing, GDPR, etc.

Our experience shows that the most common Cold Email campaigns for the Brazilian market involve modern technology, especially for business systems and start-ups.

OUR LEAD GENERATION METHODS

What is Cold Email and Linkedin Social Selling all about?

You already know that Cold Email and Linkedin Social Selling are effective ways of acquiring leads in the Brazilian market. But what exactly do they consist of?

Cold Email is a type of email campaign in which you send a message to a potential customer who has not previously had direct contact with your company. The goal is to gain attention and interest, which can lead to further sales and cooperation. In our case, we conduct Cold Email campaigns in a 5-step process that maximizes the expected results.

LinkedIn Social Selling is a sales strategy that uses the LinkedIn platform to acquire leads and establish business relationships with potential customers. It is one of the largest social networks for professionals, so it has great sales potential. As part of the service, we carry out marketing and sales activities as agreed with the client. We build a personal or company profile, actively post, expand the network of contacts, establish relationships with leads and more.

If you want to take advantage of the potential of the Brazilian market and acquire b2b leads effectively, contact us. We will discuss how we can help you.

WE HAVE EXPERIENCE

Results of Cold Email campaign targeted on Brazil

For our client, a company specializing in providing cutting-edge technology solutions, we created a Cold Email campaign aimed at acquiring b2b leads from the South American market, including Brazil.

Our actions were targeted at relevant corporate decision-makers such as the CFO, CIO, IT Director, HR Director, and Owner. Needs and behavioral analysis allowed us to create a unique database of companies and personalized messages that ensured that the recipient’s interest and relationship were as effective as possible.

As a result of our Cold Email campaign, we were able to attract 64 people who expressed interest in working with our client.

GENERATED HOT LEADS

Responses you can expect

GET READY TO HANDLE LEADS

Turn leads from Cold Email campaigns into actual customers

In order to fully take advantage of the potential of b2b leads acquired through a Cold Email campaign, it is important to keep in mind the need to approach them properly to convert interest into actual customers.

  • Speed of response: a lead may be acquired as a result of the campaign, but you need to contact them as soon as possible and offer further cooperation to prevent them from leaving. However, remember not to be pushy and adjust the contact time to the customer’s time zone.
  • Qualifying leads: it is worthwhile to ensure that leads are properly segmented and further messages are tailored to them. By doing so, we can ensure that each lead receives a relevant and personalized offer, which increases the chance of converting them into actual customers. We also know how to stagger the frequency of communications for each lead, which ones to pay particular attention to during a given period, etc.
  • Nurturing leads: be sure to keep in touch with your leads regularly, such as through automated emails, to maintain a relationship with them and encourage cooperation. Emails can include information about the company, news, and products, as well as incentives for further cooperation. It’s also worth remembering to personalize messages so that potential customers feel valued and interested in your offer.
  • Professionalism: knowledge of your products/services, ability to actively listen, empathy, showing willingness to help, skillfully beating down objections, spotting hidden messages, presenting case studies and references

INCREASE YOUR CHANCES OF SUCCESS

Prepare an attractive and effective sales offer for B2B leads

Offering is an extremely important step in the customer acquisition process. A properly prepared offer allows you to demonstrate your value, helps convince the lead to cooperate with you, and enables you to obtain final approval and a purchase decision, which is crucial for success in the sales process.

To prepare an effective sales offer for customers, there are several key aspects to consider:

  • Understanding customer needs: first of all, it is important to thoroughly understand the needs and requirements of Brazilian customers. It is advisable to consult with experts in the region to get the best information and tailor the offer to local needs.
  • Language adaptation: the sales offer should be presented in the language that customers use, in this case Portuguese or Spanish.
  • Presentation of the product or service: it is worth describing the product or service in detail, taking into account its unique features, advantages and benefits that it can offer to the customer.
  • Pricing and payment terms: it is worth including transparent and attractive pricing, as well as flexible payment terms that will suit the customer’s needs.
  • References and certificates: including references and certificates can increase customer confidence in the offer and the company.
  • Use of appropriate tools: the offer should be presented in an attractive and clear way, using modern marketing tools such as infographics, multimedia presentations, etc.
  • Focus on value: the offer should be based on the values the company offers to its customers, not just on products or services.
  • Special offer or discount: including a special offer or discount can increase the attractiveness of the offer and encourage the customer to make a purchase decision.

MORE THAN 1 000 COMPANIES FROM ALL OVER THE WORLD HAVE TRUSTED US

Check our campaigns for foreign markets

Meet all the clients

As a company offering refrigerators with the new IceVolt technology, Coolfinity wanted to attract customers in the foreign market. As part of the campaign, we conducted an analysis of needs and projected them into an ideal customer profile. This allowed us to create a database of contacts with a high potential of success. The target included, among others, companies from the dairy sector, beverage producers, distributors of alcohols, and medical products requiring refrigerated storage. Companies that we searched for had to be located in selected areas of Asia, Africa, and South America.

See the details of Coolfinity’s case study


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