Our client's success story Proud Fitness

Promet Stal is a manufacturing and assembly company that has been offering its services to customers for many years. The company specializes in the design, construction, and repair of machinery and equipment; machining; and the assembly of steel structures. They have provided services to Michelin, L’Oréal, Yetico, and others.

The goal of our cooperation with Promet Stal was to reach a specific target audience and generate B2B leads that met the agreed target criteria.

After initial discussions with Promet Stal, we created an ideal customer profile that took into account our partner’s needs and goals. In response, we prepared a strategy for reaching and selecting a specific group. As a result, we created a customized contact database. The target group included both selected criteria, such as locations, decision-makers, and industries, as well as more in-depth information contained in the company profile analysis and behavioral analysis of the decision-maker. In the further stages of the cold email campaign, we verified the contact database together with the client, and then we prepared professional content and sent messages to potential customers. A dedicated Project Manager supervised the entire process of generating B2B leads for Promet Stal.

As a result of the lead generation campaign, we acquired many hot leads, i.e., people interested in the services of Promet Stal. The positive response rate was as high as 18.2%! The intelligent matching of the target group to the type of business and the client’s needs, as well as a message focused on a genuine desire to help in a given area, contributed to the success of the campaign. Thanks to the system we created, our client was able to respond immediately to the interest of recipients, without focusing on leads with a low chance of sale.