Our client's success story Prime Global

Prime Global is one of the leading companies in the market providing ERP, WMS, POS and SAP solutions and conducting business consulting in this area. Prime Global’s team provides comprehensive support in consulting, analysis, implementation, and administration of the above systems in such industries as: finance, logistics, manufacturing, sales and marketing, IT and administration.

The aim of the campaign was to increase sales and gain new, interesting commissions to build the company’s image. Our client wanted to reach companies in the enterprise sector with a specific turnover, operating especially in the FMCG sector. Due to the specificity of the business, an important element of the campaign was the contact person. Preferred contact positions are CEO, CFO, CTO. The business profile of the companies was first precisely defined in the target and then we built a contact database of potential companies.

In the initial phase of cooperation with Prime Global, we focused on getting to know the client. We analyzed the work organization and goals of the company as well as the current sales processes. We designed a four-phase cold mailing customized campaign according to the criteria set by the client and the data we managed to collect during a comprehensive market analysis.

The knowledge used in the campaign helped Prime Global personalize communication and achieve a higher response rate to emails. The tailored cold mailing helped our client draw the attention of potential clients to the business issues and thus establish contact and take up further actions.