For STIGO we prepared lead generation campaigns which included the presentation of one of the Client’s products, i.e. the modular MES PHARIS system dedicated to the plastics industry. Basing our research on the ideal client profile, as specified by STIGO, we prepared a database of contacts and messages describing the addressee as an expert offering support in a given area. The leads we obtained were Production Directors, Operations Directors, Technical Directors and IT Directors working in the industry designated by the Client. Establishing communication with people in a given position enabled STIGO to gain new cooperation opportunities.
Shell references
