Zasada, an authorised dealer for brands such as Mercedes-Benz, Subaru or Jeep, was aiming to reach companies that need to transport goods using light commercial vehicles up to 5.5 tonnes. We were able to develop a target group by narrowing down the recipients by their positions and factoring in only several PKD numbers (Polish Classification of Activities) of the companies. This allowed us to generate many valuable leads and translated them into customer satisfaction.
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