A demonstration is a method of presenting a product or service that focuses on meeting customer needs. A demo can take different forms, e.g.
– Describing products – two different pieces of software are described to enable the customer to choose the one that suits them better;
– Giving a sample of something – in-store tasting;
– Using the product – demoing the software;
– Visualisation – imagining what could have happened if we had not taken out insurance.