Conversion Rate - Instream Group
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Conversion Rate

Conversion Rate is an indicator which enables to measure the effectiveness of an advertisement and a website. It is expressed in percentages and indicates the users who performed the desired action (e.g. filling in a form, buying a product). Thanks to Conversion Rate we are able to measure effectiveness of undertaken actions and convert potential customers into leads.

How to calculate CVR?
Conversion Rate = number of conversions / all visitors to the website

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