Get B2B leads as a recruitment agency

The specificity of the temporary work agency market

Temporary employment agencies play an extremely important role in the labor market, helping companies to find suitable employees for a fixed period. This process often requires a lot of time and effort, so companies willingly outsource this type of activity, relying on the experience and resources of employment agencies.

Most often, temporary employment agencies cooperate with: production companies from sectors such as food, chemical, automotive, electronics, as well as service companies, such as telecommunications, large-format retail, distribution, transport and logistics, construction and call centers.

Employing temporary workers is also gaining in importance in the financial, tourism, and catering industries, as well as in the area of office, administrative, and, increasingly, IT services. The clients of temporary employment agencies are usually companies of various sizes – small, medium, and large.

The challenges of the market include high competitiveness and constant changes in recruitment needs, which requires employment agencies to be both flexible and effectively generate b2b leads. However, these challenges can be overcome thanks to the use of modern technologies and an appropriate marketing and sales strategy.

Lead acquisition methods

Our experience in generating B2B leads for recruitment agencies

We cooperate with the largest temporary employment agencies, supporting them in reaching specific companies.

Using the Cold Mail campaign, we send professionally prepared messages to the recipient group that potentially needs support in the field of employment continuity, verification of competence and knowledge, and related formalities. The target consists of key criteria that together create the ideal model of a potential customer. These may include elements such as: position, industry, and company size. In this way, we get the basis for further stages, in which we create a database of contacts and message content. Due to the characteristics of the market, which is characterized by a periodic form of employment, we are able to select key industries with which the client wants to contact and build valuable business relationships. Such sectors are most often: automotive, production, trade, logistics.

We also offer the Linkedin Social Selling service, thanks to which we acquire new B2B customers through a long-term strategy and marketing and sales activities. This is a particularly interesting solution for temporary employment agencies, due to the recruitment nature of the platform.

If you work in this area or another, we encourage you to familiarize yourself with our services.

• For staffing agencies, we often obtain leads in Europe, thus we prepare the content of the message in the language appropriate for a given country.
• In the messages, we respond to the needs of recipients, highlighting the solution in the form of temporary work agency services.
• In the campaigns of recruitment agencies, messages are most often directed to: HR Manager, Production Manager or, in the case of small plants, the Owner.