How to acquire customers in the Manufacturing Industry?
Learn how to effectively attract customers in the Manufacturing Industry
Learn how to effectively attract customers in the Manufacturing Industry
- 308k+
- people with management jobs in the manufacturing industry that you can reach
- 1 mln+
- companies operating in the manufacturing industry
- 70+
- successful campaigns in the manufacturing industry
The Manufacturing Industry – what do you need to know to win customers?
The manufacturing industry is an extremely important sector of business not only in Poland. It is characterized by great diversity due to the wide range of products. In our country, the companies responsible for the production of windows and doors, as well as furniture, are doing really well. A completely different segment of the market, which also operates successfully in Poland and abroad, are the companies dealing with the production of cosmetic products.
Conducting lead generation activities should start from a thorough analysis of needs as trying to reach customers for a company producing trucks and semi-trailers is completely different to seeking B2B customers or partners for a yacht manufacturer. For this reason, when conducting our customer acquisition campaigns for the industrial manufacturing sector, we pay special attention to adjusting the target group of the campaign accordingly. We take into account both the specificity of the industry and the needs of the client.
As InStream Group we also help manufacturing companies in a difficult venture of reaching customers all over Europe. Another factor that determines the effectiveness of customer acquisition for manufacturing companies is the personalization of messages. In our B2B lead generation campaigns, we tailor our messages to a specific region, so that we successfully reach end customers, distributors and retailers.
Do you wonder, how to find manufacturing leads?
We carry out effective Cold Mail and Linkedin Social Selling campaigns for our customers. In terms of generating B2B leads, we largely cooperate with manufacturing companies that focus on global exports, outside the European Union.
In addition, we also support manufacturers of machinery, furniture, windows and roofing systems. We also obtain leads for companies manufacturing products that require advanced production processes and are exported to foreign markets. We have successfully conducted campaigns for manufacturers of gardening and landscaping products, building materials, gates, fences and many others.
We also successfully help software houses trying to reach manufacturing companies. So if you run a production plant or want to find out how to win customers of a manufacturing company, please contact us. Increase your sales with our lead generation campaigns.
- We offer a full service for your lead generation campaign, from target analysis based on your needs to the dispatch and analysis of the progress of the campaign.
- We operate in different sectors and languages.
- We provide 100% security for our operations.
How do we generate B2B leads?
If you decide to cooperate with us, you can obtain the leads via two methods: Cold Mail and Linkedin Social Selling. These methods allow you to effectively reach your target group and, above all, to obtain hot leads, i.e. people interested in your company’s offer.
The lead generation process is carried out on the basis of your needs and the specificity of your business. That is why we conduct the analysis of the client’s profile already in the initial phase of cooperation. See for yourself how effective our personalized lead generation campaigns are.
In-depth knowledge of the industry
Staying up to date with trends, legal regulations, and labor market needs to effectively identify potential customers and offer them valuable solutions.
Individual approach
Adapting the service to the customer’s needs, as well as appropriately building sales and marketing messages to potential customers, which will allow you to build a relationship more effectively.
The use of technology
Affects effective data management, communication with customers, and tracking the results of marketing campaigns, which improves the lead generation process. (E.g. the Woodpecker platform for automating cold emails).
Network of contacts
An extensive network of contacts in the HR industry, both with potential clients and candidates, is essential for effective B2B lead generation. It is worth investing in long-term relationships with clients, participating in industry events, and actively engaging in the life of the professional community on Linkedin.
Lead generation campaign for a manufacturing company
23 Hot Leads acquired
Here are sample results of a lead generation campaign for our client in the manufacturing industry. We managed to reach 527 people in the target group and acquired 23 Hot Leads.
23
Hot Leads
Campaign goals met
Here are sample results of a lead generation campaign for our client in the manufacturing industry. We managed to reach 527 people in the target group and acquired 23 Hot Leads.
594
Delivered prospects
An action strategy
In the messages, we included references to potential needs and possible problems related to the contact person’s business, as well as a section on our client’s company’s role in solving potential problems.
154
Responses
So, what are these Lead Generation methods?
Cold Email
Allows you to initiate contact with potential customers and create opportunities to establish long-term business relationships. The method involves sending personalized emails to potential customers. Thanks to the analysis and segmentation of appropriate recipients, we can reach people who are interested in the offer. A key element is personalization – adapting the content of the message to the needs and expectations of the recipient and creating an up-to-date database of companies.
LinkedIn Social Selling
It’s an effective way to build your reputation, increase market visibility and acquire B2B leads. This method involves active participation in a social network, direct building of relationships and participation in discussions. By providing valuable content and networking with industry professionals, companies can attract the attention of potential customers.
Increase your sales with successful Lead Generation methods
Wondering how our approach could enhance your business? Write to us and our experts will contact you soon to discuss the potential of our methods for your company.
What is most likely to interest a potential customer of a manufacturing company?
Prepare for a meeting with a potential client. Gather questions that may be asked during the interview and prepare answers to them. Here are some sample questions that may come up from a person interested in working with a manufacturing company.
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What makes your company different from numerous suppliers?
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What are your prices and payment terms?
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What are your production methods?
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What are your delivery options?
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Do you offer design and prototyping services?
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Do you offer maintenance and warranty services?
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What are your quality procedures?
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What is the timing for order fulfillment?
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Can you provide product samples?
How to manage hot leads from Cold Email campaigns in the manufacturing industry?
When it comes time to talk to a potential customer, it’s a good idea to be properly prepared to skillfully use the information and set the conversation on the right track. So, what you can do?
- Don’t Delay! In this case, literally time is money.
- Conduct thorough research before contacting a Hot Lead. Get to know the person, his business, product/service market.
- Analyze the potential customer’s possible objections and prepare appropriate arguments to dispel doubts.
- Remember to understand the product/service. Show interest, let the customer feel that you understand his needs well, and gain useful information for your work.
- Prepare a case study, best showing cooperation with a client from the same industry.
- Determine the purpose of the conversation. Determine what you want to achieve during the conversation and what benefits the customer can gain.
- Use your sales and interpersonal skills. Build trust, credibility, adapt your conversation style to the potential customer, use sales techniques.
Our clients from the production industry
Frequently Asked Questions
Tak, Cold Mailing jest legalny, jeśli jest wykonywany zgodnie z przepisami dotyczącymi ochrony danych osobowych (RODO) i UŚUDE. Realizując kampanie w InStream Group możesz być pewny, że działania są realizowane w 100% zgodnie z prawem.
Koszt leada zależy od wielu czynników, takich jak wybrany rodzaj kampanii, wielkość bazy, grupa docelowa.
Kampania może być skierowana do dowolnego państwa na świecie. Mamy doświadczenie w prowadzeniu kampanii na prawie każdym kontynencie.
Tak, nasze działania zostały zaprojektowane w taki sposób, aby opracować bazę kontaktów zgodną z określonymi kryteriami, tworzącymi grupę osób o najwyższym potencjale sprzedażowym. Cały proces lead generation jest skupiony na jak najszybszym oraz jak najdokładniejszym pozyskaniu Hot Leadów.
Dzięki pozyskanej wiedzy i doświadczeniu, odpowiednim praktykom oraz korzystaniu z odpowiednich narzędzi i technologii zapobiegamy wpadnięciu e-maili do spamu. Dbamy o odpowiednią konfigurację domeny i jej reputacje, rozgrzewamy skrzynki, wysyłamy e-maile w odpowiednich sekwencjach czasowych i omijamy niebezpieczne frazy w tytułach i treściach e-maili.
Podczas każdej współpracy, pierwszym etapem jest przygotowanie odpowiednich fundamentów w postaci analizy potrzeb, oczekiwań itd. Następne etapy zależą od wyboru usługi. Więcej o procesie można dowiedzieć się tutaj: Cold Email i Linkedin Social Selling.
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