LEAD GENERATION FOR THE LOGISTICS INDUSTRY
How to attract customers in the logistics industry?
Discover methods of effective customer acquisition in the logistics industry
Gain knowledge about innovative methods of generating leads in the area of logistics and expand your business customer base with us.
46 thous
people in managerial positions that you can reach in the logistics industry
93 thous
companies operating in the logistics industry
18
successfully realized in the logistics industry
Specifics of lead generation in the logistics industry
As a B2B lead generation company, we perfectly understand that each industry has its own unique requirements for acquiring new business customers. The logistics sector is no exception.
Characterized by a focus on efficiency, continuous process improvement and technological innovation, the logistics sector requires us, as marketing professionals, not only to understand its specificity, but also to be creative in our approach. It’s a challenging market where competition is fierce.
The key to success in acquiring customers in this industry is the ability to build long-term, trust-based relationships. Our lead generation campaigns are therefore designed with the utmost care to not only convey value and expertise, but also to demonstrate how the solutions we offer can effectively meet the specific challenges of the logistics sector. In this context, tools such as personalized cold emails, advanced targeting and professional social selling, especially on platforms such as LinkedIn, are invaluable. They allow you to effectively reach the right decision-makers and build valuable relationships with them in the B2B world.
NEW MARKETSAcquire leads in the logistics industry
If you want to effectively acquire customers in the logistics industry, you need to experiment and test. There is no universal recipe for success, but by analyzing and checking various solutions, you can find those that will be most effective for your company.
In our experience, many logistics companies achieve significant return on investment (ROI) by using our Cold Email and LinkedIn Social Selling strategies. Tailored specifically to the needs of the logistics industry, these methods can also benefit your business.
In our work with the logistics industry, we have had the opportunity to support companies:
– handling transport in Poland and abroad,
– warehouse management,
– specializing in logistics outsourcing in the fulfillment model,
– operating in the shipping and courier sector,
– implementing systems to handle logistics processes,
– offering consultations on the optimization of logistics processes.
Regardless of which lead generation method you choose, the key elements are precise definition of the buyer persona, accurate market segmentation and analysis. This allows you to adjust and focus your activities on the areas that bring the greatest value to your company.
LEAD GENERATION METHODSHow do we increase b2b sales in logistics companies?
If you are wondering how to effectively generate B2B leads in the logistics industry, we will present you two solutions that have helped many companies in the sales process.
The Cold Mailing method is based on precisely creating a profile of the ideal recipient who may be interested in our client’s offer. After defining the target group, we create a tailored contact database in accordance with the established criteria. Importantly, our clients have the opportunity to thoroughly verify these contacts, ensuring that the database is perfectly tailored to their needs. Once the target is determined, we start the campaign by sending carefully prepared messages in appropriate time and quantity sequences.
The LinkedIn Social Selling campaign, on the other hand, is a long-term strategy based on a detailed analysis of customer needs. We increase sales and acquire business clients by building relationships on the LinkedIn platform. We organize meetings, conduct lead generation activities through testimonials, case studies, recommendations and create engaging posts, articles and other content.
Are you interested in sales support? Contact us to discuss your needs and find the best ways to meet them.
ACQUIRE NEW B2B CUSTOMERS WITH EFFECTIVE LEAD GENERATION STRATEGIES
We would like to invite you to contact us so that we can discuss how our solutions can contribute to the success of your company. We are waiting for your message!
OUR EXPERIENCEAn example of an effective lead generation campaign in the logistics industry
One of the renowned courier companies approached us with the task of acquiring new B2B customers in Poland. The company expressed interest in directing its offer to professionals in the areas of sales, marketing, administration and management staff, including CEOs.
How did we achieve the planned goals?
We started with a thorough analysis and segmentation of the target group according to the specified criteria. This was our basis for further creation of a contact database. We then developed personalized messages as part of the Cold Email campaign, adapting them to the individual needs and challenges of the recipient group. In the final stage, the shipment was carried out in accordance with good practices, which allowed us to effectively reach a wide group of recipients.
Through our activities, we generated 22 hot leads, i.e. people interested in cooperation with our client.
HOT LEADS FROM THE CAMPAIGNThe answers you may receive
Good morning,
this looks interesting. We would like to learn more about your offer and the potential benefits for our company.
Regards
Good morning,
We are open to new opportunities for cooperation in the area of logistics. Please provide more information and an example case study.
Regards
Good morning,
Thank you for contacting us. I will be happy to schedule a meeting about this next week.
Regards
SALES OUTSOURCINGWhy is it worth working with a lead generation agency?
Why is it worth working with a professional lead generation agency? It’s simple: acquiring new customers can be difficult and time-consuming.
We are aware of the value of your time, so by entrusting us with the task of generating leads, you can focus on important areas of the development of your business. Thanks to our experience and specialized skills in marketing and sales, we will provide you with high-quality, ready-to-action contacts that will accelerate the development of your business.
Ready for an influx of potential customers? Contact us and start generating leads effectively!
Cooperation with InStream Group met all the requirements. Their team truly helps with business growth – they want to understand your needs and find out exactly what you want in order to reach the set goal together. I highly recommend working with them.
Cezary Kożon
FastWhiteCat
B2B LEAD HANDLINGHow to effectively handle acquired B2B leads?
In the logistics sector, direct interaction between a salesperson and a customer is a key stage of the process. Customers often express various questions and doubts about the offer, so it is important that the salesperson is properly prepared for various inquiries, e.g.
- “What services do you offer?” – Prepare a clear presentation of the range of services, paying attention to specific solutions and benefits of cooperation with your company.
- “Is this service for us?” – Share case studies and references from clients operating in a similar industry to demonstrate your experience and specialization in serving business clients.
- “What benefits will this cooperation bring us?” – Highlight specifically what benefits may result from cooperation.
- “What are your prices and terms of cooperation?” – Prepare a clear presentation of prices and terms of cooperation, emphasizing flexibility in negotiations and adapting the offer to the individual needs of the client.
Questions can also be more specific, e.g.
- “Do you offer warehousing and distribution services?”
- “Do you offer international shipping services?”
- “Do you offer specialized services such as temperature-controlled transportation?”
Remember: Always try to be well-prepared for a conversation with a potential client and focus on the needs of the other party. Also, do not delay in contacting, because a quick response to interest is important for an effective sales process.
EFFECTIVE COMMERCIAL OFFERGood practices in creating a commercial offer for the client
Once you have received potential customers from your Cold Email or Linkedin Social Selling campaigns and you have held meetings with them, focus on preparing commercial offers.
To do this effectively, carefully analyze the client’s needs, starting from the questions and comments that appeared during the conversations. Then, personalize the offer, emphasizing the specific solutions that best suit their situation. Don’t limit yourself to general declarations – present specific benefits that cooperation with your company will bring, e.g. saving time, increasing efficiency or improving results. Make sure the terms of cooperation are clear and transparent to avoid misunderstandings during negotiations.
Thoughtful actions, consistent with best practices, will allow you to make the most of the opportunity to close the transaction and will contribute to building lasting relationships with customers.
OVER 1 000 COMPANIES FROM ALL OVER THE WORLD TRUSTED USMeet our clients from the Logistics Industry
We acquired B2B leads for Raben transport company by means of the Cold Mail campaign. The aim of our activities was to reach companies from previously selected industries and countries. An additional parameter of the receiving group was the position of a decision-maker in the company or someone responsible for the transport sector. The analysis of the client’s profile provided us with appropriate information to understand and meet the needs of Raben. As a result of the conducted lead generation activities, we received 20.5% positive responses.
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