B2B Lead generation for law firms

Find out how to effectively attract B2B clients for law firms

Find out how to effectively attract clients for law firms

23,6k+: people with management jobs that you can reach in the legal services market
160k+: companies operating in the legal services market
14+: successful campaigns carried out for law firms

Generating leads in the legal services market

Nowadays, it can be a difficult task to gain leads in the legal market because of the ever-increasing competition in the form of legal advisers, advocates, or alternative legal service providers. Over the last 20 years, the number of the first two mentioned professionals has increased from 21 100 to 53 800. This is therefore a significant change. Moreover, new technologies and systems used to support the provision of legal services are also emerging. This is the future of the legal services. The market shows potential for further development of law firms, also due to the large number of legislative changes and thus a growing demand for legal services.

As InStream Group, we help law firms to gain B2B leads by means of innovative technologies, thus offering our clients to gain competitive advantage.

How to acquire clients for a law firm?

One of the most important aspects of customer acquisition is to pay attention to the needs of customers. Usually, a business client interested in legal services expects speed, efficiency, reliability, business professionalism and specific recommendations. Of course, when acquiring leads, the target group must also meet certain criteria which will allow them to reach appropriate recipients: those with the highest potential of interest in the offer.

It is also worth noting the growing value of the lawyer’s image on the Internet. It has a significant impact on the choice of a potential client. Innovative ways of promotion which provide competitive edge to various entities can also help to generate leads in the market for legal services.

Lead generation campaigns will provide you with innovative ways of promotion.
Messages created on the basis of company profile analysis enable you to communicate with your audience as an expert.
Campaigns are personalised to the specific business culture of your country.

In-depth knowledge of the industry

Staying up to date with trends, legal regulations, and labor market needs to effectively identify potential customers and offer them valuable solutions.

Individual approach

Adapting the service to the customer’s needs, as well as appropriately building sales and marketing messages to potential customers, which will allow you to build a relationship more effectively.

The use of technology

Affects effective data management, communication with customers, and tracking the results of marketing campaigns, which improves the lead generation process. (E.g. the Woodpecker platform for automating cold emails).

Network of contacts

An extensive network of contacts in the HR industry, both with potential clients and candidates, is essential for effective B2B lead generation. It is worth investing in long-term relationships with clients, participating in industry events, and actively engaging in the life of the professional community on Linkedin.

Our B2B lead generation campaign for legal services

We acquired 25 Hot Leads

Thanks to our activities, the law firm established new business relationships, increased brand awareness, and helped companies that really needed legal support. The best proof of the effectiveness of our lead generation campaigns is the subsequent fruitful cooperation with the law firm.

Hot Leads for the Law Firm

Campaign goals met

B2B marketing for lawyers can be a challenge when it comes to acquiring business clients. Of course, like any business, they need effective tools to increase their visibility and reach new clients, but options are limited in this case. The ban on advertising by law firms, attorneys, and lawyers makes it more difficult than for other industries to reach those in need of legal support. However, it is not impossible.

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Acquired responses

Individual approach

Cold Email campaigns are an ideal solution for law firms. For one of our clients in the legal industry, we prepared a personalized Cold Email campaign. The activities targeted marketing, PR, HR, finance, and operations directors.

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Prepared prospects

So, what are these Lead Generation methods?

Cold Email

Allows you to initiate contact with potential customers and create opportunities to establish long-term business relationships. The method involves sending personalized emails to potential customers. Thanks to the analysis and segmentation of appropriate recipients, we can reach people who are interested in the offer. A key element is personalization – adapting the content of the message to the needs and expectations of the recipient and creating an up-to-date database of companies.

LinkedIn Social Selling

It’s an effective way to build your reputation, increase market visibility and acquire B2B leads. This method involves active participation in a social network, direct building of relationships and participation in discussions. By providing valuable content and networking with industry professionals, companies can attract the attention of potential customers.

Increase your sales with successful Lead Generation methods

Wondering how our approach could enhance your business? Write to us and our experts will contact you soon to discuss the potential of our methods for your company.

Send the form

Responses you can expect

Good morning, I would be happy to talk to you about getting external investors and funding sources. Let’s talk tomorrow at 2 p.m.

Regards

Sir, thank you for your message. You have hit the mark perfectly, we are currently looking to acquire an investor. Please let me know more about your offer and references.
Best regards

Good morning, thank you for contacting me. You are dealing with issues of particular relevance and importance to us, so I would be happy to arrange an interview.

What questions do potential clients interested in supporting law firms ask most often?

According to many statistics and studies conducted, the response time to a potential client’s question has a key role. Therefore, it is worth being prepared to efficiently and effectively provide answers and dispel any doubts. That is why, we have prepared the most frequently asked questions by potential clients interested in legal services.

What experience and qualifications do you have?
Do you offer legal consulting services?
Can you provide full legal support?
Do you have recommendations and referrals from clients?
Do you offer advice on international matters?
Do you offer tax consulting services?

How to handle hot leads generated in a cold mailing campaign?

After gaining the attention and interest of a potential customer, the next stage comes, where companies should handle the lead in the best possible way and skillfully convince them to buy. How to prepare for further processing of a hot lead interested in legal services? Here are some of our tips:

Make sure to respond quickly and professionally to any questions or concerns. The optimal time is 24 hours after receiving an email, but remember that the sooner you take action, the better. The competition is not sleeping.
Remember to present yourself appropriately. In the case of law firms, image and first impression are very important, because a potential client wants to undertake cooperation that is characterized by a high level of trust. So, how you present yourself can be crucial to further cooperation.
Use your sales skills. Conduct a short interview to learn about the customer’s needs, get to know the customer’s current situation, ask valuable questions, and respond appropriately to the customer’s answers and expectations. Be empathetic and professional.
Be sure to present the benefits in relation to the customer’s needs. Explain how you can positively impact the customer’s business.
Try to convince the lead to make a decision of some kind by asking questions and drawing conclusions that will help you create a concrete plan of action.

Our clients from legal services market

Meet all the clients

The campaign carried out for Chałas i Wspólnicy law firm was aimed at attracting B2B clients operating in particular sectors. On the basis of the Polish Classification of Activities (PKD), we selected specific types of activities and profiled an ideal recipient according to criteria such as company size, decision-makers, location. At further stages, we prepared and sent messages relating to potential needs of the target group, in this case, concerning the intellectual property law. The campaign was successful.

Frequently Asked Questions

Tak, Cold Mailing jest legalny, jeśli jest wykonywany zgodnie z przepisami dotyczącymi ochrony danych osobowych (RODO) i UŚUDE. Realizując kampanie w InStream Group możesz być pewny, że działania są realizowane w 100% zgodnie z prawem.

Koszt leada zależy od wielu czynników, takich jak wybrany rodzaj kampanii, wielkość bazy, grupa docelowa.

Tak, nasze działania zostały zaprojektowane w taki sposób, aby opracować bazę kontaktów zgodną z określonymi kryteriami, tworzącymi grupę osób o najwyższym potencjale sprzedażowym. Cały proces lead generation jest skupiony na jak najszybszym oraz jak najdokładniejszym pozyskaniu Hot Leadów.

Dzięki pozyskanej wiedzy i doświadczeniu, odpowiednim praktykom oraz korzystaniu z odpowiednich narzędzi i technologii zapobiegamy wpadnięciu e-maili do spamu. Dbamy o odpowiednią konfigurację domeny i jej reputacje, rozgrzewamy skrzynki, wysyłamy e-maile w odpowiednich sekwencjach czasowych i omijamy niebezpieczne frazy w tytułach i treściach e-maili.

Podczas każdej współpracy, pierwszym etapem jest przygotowanie odpowiednich fundamentów w postaci analizy potrzeb, oczekiwań itd. Następne etapy zależą od wyboru usługi. Więcej o procesie można dowiedzieć się tutaj: Cold Email i Linkedin Social Selling.

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