A conversion path is a process which, through a series of actions, is to lead an anonymous user to the completion of a transaction. The path starts with a page with interesting content, and then leads click by click to the desired action (access to the offer, purchase of the product). When creating a conversion path, we should provide the user with the simplest, fastest and intuitive navigation through the website. Conversion path identifies different patterns of user behaviour on the website, taking into account, for example, which tab was the first click, whether the user uses filters to find products.
How to do it effectively?
– Stand out from the competition, show that your company is the best choice,
– try not to create additional costs,
– the website should work quickly and smoothly,
– the website should be easy to understand, intuitive for the user.