Consumer characteristics - Instream Group
Skip to content

Consumer characteristics

Consumer characteristics is the identification of specific consumer attributes by dividing customers into groups (market segmentation). There are 4 types of consumer market characteristics: demographic, psychographic, behavioural, geographical. Each category has elements tailored to the specific type, e.g. age, gender, interests, values and attitudes, brand loyalty, market size.

Leave a Reply

Your email address will not be published. Required fields are marked *