We can classify customers into 3 types: Hot Lead, Warm Lead or Cold Lead. The last of these is characterised by ignorance of the company, lack of interest in buying your product or service and not expecting any contact from you. However, a prospect classified as a Cold Lead may still be interested in your product in the future. Therefore, if a Cold Lead matches your preferred recipient group, it is worth initiating contact. In the case of Cold Leads, the response doesn’t have to be immediate, but it should not be abandoned.
Example: a person who wants to open a restaurant but has not specified whether they need software.