Average Customer Lifetime Value is an indicator to determine the average cash flow received from a consumer over the average time they use a particular service. Why take ACLV into account? You can manage your budget better, you can build your customer profile more accurately, your marketing funds will be better allocated and you will know the profitability of a single customer.
How to calculate ACLV?
ACLV = average customer lifespan * amount
A customer buys hair shampoo every 3 months at a cost of 50 PLN. Over a period of 12 months the result will be: 4 * 50 PLN = 200 PLN