How to generate B2B leads in Italy?

Acquire clients in Italian markets

Learn how to effectively acquire customers in Italy

Learn the professional methods of B2B lead generation in Italy. Contact us and effectively use the potential of the new market.

24,5k+: executives you can reach in Italy
5 mln+: companies operating in Italy
24+: of our campaigns successfully carried out in Italy

Winning customers in Italy

Italy is one of the 3 largest economies in the Eurozone, the 2nd largest producer in Europe and the 5th largest in the world. “Made in Italy” is certainly associated with Italian clothing, food, cars and wines. Italians are also leaders in the pharmaceutical, engineering and transport industries.

Polish-Italian trade relations are ranked third in terms of turnover, just after Germany and China. This is an excellent opportunity to expand your business in the Italian market. InStream Group conducts B2B lead generation campaigns in Italy and provides companies with valuable contacts.

Understand the specifics of the Italian market and generate leads

Italian business culture is definitely different from ours. We have to bear this in mind when starting cooperation with Italian entrepreneurs.. This can prevent unnecessary misunderstandings and will enable us to understand our potential business partner well. So how do we differ?

Italian business is based on relationships and trust. Italians need to get to know their potential business partner well before starting any cooperation. Meetings in restaurants, for an evening drink or a long afternoon coffee serve this purpose, but remember that these are not business meetings. These are typically friendly meetings aimed at becoming better acquainted on a personal level.

The Italian concept of time is definitely different from ours. For us it is good practice to be two minutes early for a meeting. Italians consider it standard to be 15 minutes late, although this time varies depending on the size of the meeting – conferences with a large number of people tend to start half an hour after the scheduled time. It is therefore advisable to agree with our clients on clear rules regarding time and deadlines in order to avoid unnecessary misunderstandings in the future.

It is vital to remember that Italians represent a high-context culture. In other words, direct messages are considered infantile. Any information should be sought between the lines, in relation to the context of the whole situation. Attention must be paid to non-verbal communication as it often carries a more important message than words.

Italians appreciate it when a potential business partner “is memorable”, when there is something that makes him or her stand out from the crowd and is worth paying due attention to. They love business correctness – proper dress, respect for the counterparty. A word once given becomes a contract for them.

Acquisition of B2B customers in two ways

Acquiring leads in the Italian market requires excellent knowledge of the business customs and market there. We create personalised campaigns that respond to clients’ needs. When writing the content, we use the Italian language, as it is the national language that Italians use on a daily basis for business contact. Depending on the customer’s needs and industry specifications, we use Cold Mail and LinkedIn Automation to provide Hot Leads – contacts who are interested in working with your company.

We adjust the campaign to the business culture of the country,
translate the content send during the campaign,
we keep you updated about the progress of work,

Proven ways to acquire B2B customers

Cold Email

Allows you to initiate contact with potential customers and create opportunities to establish long-term business relationships. The method involves sending personalized emails to potential customers. Thanks to the analysis and segmentation of appropriate recipients, we can reach people who are interested in the offer. A key element is personalization – adapting the content of the message to the needs and expectations of the recipient and creating an up-to-date database of companies.

LinkedIn Social Selling

It’s an effective way to build your reputation, increase market visibility and acquire B2B leads. This method involves active participation in a social network, direct building of relationships and participation in discussions. By providing valuable content and networking with industry professionals, companies can attract the attention of potential customers.

Increase your sales with successful Lead Generation methods

Wondering how our approach could enhance your business? Write to us and our experts will contact you soon to discuss the potential of our methods for your company.

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Case study Sollux

Effect

We successfully reached a wide range of people who showed interest in the Sollux Lighting offer. As a result, our client received valuable business contacts and the goal of the campaign was achieved.

11,1%

Positive Responses

Need

The aim of our cooperation was to gain valuable business contacts who would be interested in introducing Sollux Lighting products to their e-commerce stores. The area where the company wanted to gain leads was Germany, Great Britain, the United Arab Emirates, France, Italy, and Spain.

48,9%

Open Rate

Our solution

In order to achieve our client’s goal, we created a Cold Email campaign addressed to online shops selling lighting or interior design. As part of the campaign, we conducted research and thorough market analysis to create a database of contacts with the highest potential interests. In further stages, we prepared the professional content of the message and sent it to the target group. Our Project Manager coordinated the progress of the campaign and communicated the results to our Client.

17,7%

Responses

Check our campaigns for foreign markets

Meet all the clients

Sollux Lighting is a modern lighting manufacturer. Therefore, it wanted to reach out and establish cooperation with online shops selling lighting or interior furnishings. The area where the company wanted to gain leads was Germany, Great Britain, the United Arab Emirates, France, Italy, and Spain. To achieve our Client’s goal, we conducted the Cold Email campaign, thanks to which we gained valuable business contacts.

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Frequently Asked Questions

Tak, Cold Mailing jest legalny, jeśli jest wykonywany zgodnie z przepisami dotyczącymi ochrony danych osobowych (RODO) i UŚUDE. Realizując kampanie w InStream Group możesz być pewny, że działania są realizowane w 100% zgodnie z prawem.

Koszt leada zależy od wielu czynników, takich jak wybrany rodzaj kampanii, wielkość bazy, grupa docelowa.

Tak, nasze działania zostały zaprojektowane w taki sposób, aby opracować bazę kontaktów zgodną z określonymi kryteriami, tworzącymi grupę osób o najwyższym potencjale sprzedażowym. Cały proces lead generation jest skupiony na jak najszybszym oraz jak najdokładniejszym pozyskaniu Hot Leadów.

Dzięki pozyskanej wiedzy i doświadczeniu, odpowiednim praktykom oraz korzystaniu z odpowiednich narzędzi i technologii zapobiegamy wpadnięciu e-maili do spamu. Dbamy o odpowiednią konfigurację domeny i jej reputacje, rozgrzewamy skrzynki, wysyłamy e-maile w odpowiednich sekwencjach czasowych i omijamy niebezpieczne frazy w tytułach i treściach e-maili.