How to obtain a business client from the USA? - Instream Group
Skip to content

B2B USA LEADS

Lead generation in the U.S.

Learn how to effectively attract customers in the U.S.

12 mln

people with management jobs that you can reach in the U.S.

41 mln

companies operating in the U.S.

31

successful campaigns in the U.S.

The American market - what is worth knowing to attract B2B customers

The U.S. market is interesting for many companies in terms of lead acquisition. It is here that Cold Mailing – a means of reaching the right decision-maker with a personalized message sent via email – has its origins. The advantage of the U.S. market is its size and constant growth potential. However, while reaching new B2B customers in the United States one should consider the conditions imposed by this market. The difficulty in operating in this area is different time zones, a huge competition, and a lack of openness to cooperation with Eastern companies.

When implementing a lead generation campaign in the U.S. market, due to its characteristics, we prefer the CPL model, which allows for better results. The projects that we carry out for our customers often refer to: large conferences, opening new offices, or searching for a business partner. The most popular areas for acquiring B2B leads are California, New York, and Texas. The most frequently serviced clients wishing to reach the U.S. market are companies from the IT sector, especially software houses with body leasing services, software development, and others.

NEW MARKETS

How to acquire US leads?

We know the specifics of the United States market and we know how to work effectively on it, so here are some tips. When preparing sales campaigns, it is worth considering the time differences mentioned above and the huge competition in the country. Gaining the trust of a potential customer in the United States is quite a challenge. In this case, offering additional value may turn out to be an appropriate step. For example, we can give a potential customer an e-book, a report, or an interesting article. We can gain the attention of the recipient by sharing valuable material without requesting our potential customers to pay for it in advance. This action has a chance to be the first step to gain trust or build a relationship leading to a wider partnership in the future.

  • We create tailor-made campaigns - we take into account the specificity of the market and adapt our projects to it.
  • We create each message based on the needs and analysis of the client. We include key information that will reach a potential customer.
  • We comply with all legal requirements and guarantee safety.

LEAD GENERATION METHODS

Proven ways to attract b2b leads from the US

If you are interested in ready-to-use and proven methods for acquiring US leads, learn about Cold Email and Linkedin Social Selling.

Cold Email is the process of sending emails to potential customers. These messages are targeted to a selected group of people interested in your products or services. Most often, these are also people with whom the company has not previously interacted.

On the other hand, Linkedin Social Selling is a method that uses the LinkedIn platform to generate business leads. It involves creating relationships with potential customers by sending messages, sharing content, and engaging in discussions.

Both methods are effective in attracting US leads, as evidenced by our many collaborations and campaigns for the US market. So, if you are ready to increase sales in your company, we invite you to contact us.

  • We create tailor-made campaigns - we take into account the specifics of the market and adjust the projects under it.
  • We create each message based on the needs and analysis of the client. We include key information that will reach the potential customer.
  • We comply with all legal requirements giving a guarantee of security.

WE HAVE EXPERIENCE

Results of Cold Email campaign focused on the US market

We are happy to present you our experience in the form of achieved results from a Cold Email campaign focused on the US market.

The campaign was conducted in a 5-step process for one of our IT clients. The goal of the cooperation was to reach a specific target group and acquire business customers from the USA.

As a result, our client got 27 people interested in its product and increased awareness of its brand and product in the US market among managing directors, security directors, and people involved in innovation and new technologies in the company.

GENERATED HOT LEADS

Responses you can expect

GET READY TO MANAGE LEADS

How to process leads from Cold Email campaigns to effectively close sales?

During a Cold Email campaign, you can expect increased interest in your service or product, so it’s a good to be prepared for numerous meetings and questions from potential customers. Here are some tips that can help you get organized and effectively conduct a sales closing call:

  • Make appointments according to the potential client's time zone.
  • If you are just entering a foreign market, make sure all the materials and resources you need are available in a specific language version.
  • Prepare answers to the most frequently asked questions in your industry (product features, service process, experience, testimonials, payment, guarantees, benefits).
  • To make handling leads easier and more efficient, you can make your calendar available to the customer using tools such as Calendly.
  • Remember not to procrastinate in processing a lead. Competition in the U.S. is especially high, so make sure you communicate efficiently and quickly.
  • In the conversation, focus on the lead's needs and relate to them, presenting your offer. Learn about his current situation, problems and pains he is facing.
  • Be authentic and empathetic. Don't try to pushily sell your offer.
  • Don't end the conversation without indicating next steps.

MAKE THE MOST OF YOUR CAMPAIGN 100%

How to prepare a good commercial offer for US customers?

A sales offer can both convince a potential customer to our product/service or, on the opposite, discourage him. Therefore, it is important that this element of the sales process is also carefully considered and properly developed. If we do not personalize the offer to the customer’s needs and do not include key information, the result of our efforts may end in failure.

Here is a quick checklist of what to keep in mind when creating a sales offer:

  • When creating a commercial offer, try to fully reflect the needs and expectations of customers.
  • Present your company, its values, experience and qualities in an interesting way.
  • Include all necessary information like: product/service description, price, payment terms, delivery, warranties, etc.
  • Avoid so-called fillers, i.e. words, features that any company can include. Instead, show the results of your work for a client in a similar industry.
  • Use referrals, reviews and testimonials.
  • When creating an offer, you can use tools that will allow you to further analyze the behavior of the potential customer, for example: which pages interested him the most, which pages he skipped, etc.
  • Remember to make your commercial offer clear and graphically consistent with your brand style.

MORE THAN 1 000 COMPANIES FROM ALL OVER THE WORLD HAVE TRUSTED US

Check our campaigns for foreign markets

Meet all the clients

Senuto helps companies quickly and effectively improve the position in search results with a dedicated SEO application. With our Cold Email campaigns, Senuto wanted to reach a specific target group and attract interest in its products. To define the profile of an ideal customer, we chose criteria such as industry, position, size of the company, which helped with the process of contact generation. One of the criteria defining the ideal customer profile was also the area of activity: in this case, these were Silicon Valley and New York.  The project achieved a high rate of positive responses.


Invest in your sales team

Complete the form. We will contact with you within 10 minutes.