The best way to acquire customers in Italy - InStream Group
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B2B Customer Acquisition in Italy

B2B Lead Generation in Italy

Learn how to effectively acquire customers in Italy

24.5 thous.

executives you can reach in Italy

5 M.

companies operating in Italy

24

of our campaigns successfully carried out in Italy

Winning customers in Italy

Italy is one of the 3 largest economies in the Eurozone, the 2nd largest producer in Europe and the 5th largest in the world. “Made in Italy” is certainly associated with Italian clothing, food, cars and wines. Italians are also leaders in the pharmaceutical, engineering and transport industries.

Polish-Italian trade relations are ranked third in terms of turnover, just after Germany and China. This is an excellent opportunity to expand your business in the Italian market. InStream Group conducts B2B lead generation campaigns in Italy and provides companies with valuable contacts.

New Markets

Understand the specifics of the Italian market and generate leads

Italian business culture is definitely different from ours. We have to bear this in mind when starting cooperation with Italian entrepreneurs.. This can prevent unnecessary misunderstandings and will enable us to understand our potential business partner well. So how do we differ?

Italian business is based on relationships and trust. Italians need to get to know their potential business partner well before starting any cooperation. Meetings in restaurants, for an evening drink or a long afternoon coffee serve this purpose, but remember that these are not business meetings. These are typically friendly meetings aimed at becoming better acquainted on a personal level.

The Italian concept of time is definitely different from ours. For us it is good practice to be two minutes early for a meeting. Italians consider it standard to be 15 minutes late, although this time varies depending on the size of the meeting – conferences with a large number of people tend to start half an hour after the scheduled time.  It is therefore advisable to agree with our clients on clear rules regarding time and deadlines in order to avoid unnecessary misunderstandings in the future.

It is vital to remember that Italians represent a high-context culture. In other words, direct messages are considered infantile. Any information should be sought between the lines, in relation to the context of the whole situation. Attention must be paid to non-verbal communication as it often carries a more important message than words.

Italians appreciate it when a potential business partner “is memorable”, when there is something that makes him or her stand out from the crowd and is worth paying due attention to. They love business correctness – proper dress, respect for the counterparty. A word once given becomes a contract for them.

METHODS OF LEAD ACQUISITION

Acquisition of B2B customers in two ways

Acquiring leads in the Italian market requires excellent knowledge of the business customs and market there. We create personalised campaigns that respond to clients’ needs. When writing the content, we use the Italian language, as it is the national language that Italians use on a daily basis for business contact. Depending on the customer’s needs and industry specifications, we use Cold Mail and LinkedIn Automation to provide Hot Leads – contacts who are interested in working with your company.

TRUSTED BY MORE THAN 1 000 COMPANIES WORLDWIDE

Learn about our clients' international campaigns

Meet all the clients

Sollux Lighting is a modern lighting manufacturer. Therefore, it wanted to reach out and establish cooperation with online shops selling lighting or interior furnishings. The area where the company wanted to gain leads was Germany, Great Britain, the United Arab Emirates, France, Italy, and Spain. To achieve our Client’s goal, we conducted the Cold Email campaign, thanks to which we gained valuable business contacts.

See the details of Sollux Lighting’s case study


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