B2B Leads: How to reach customers in Ireland?- InStream Group
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Acquire new customers in Ireland

How to attract B2B customers in Ireland?

Find out how to effectively acquire customers in Ireland

9,6 thous.

people with management jobs that you can reach in Ireland

904,4 thous.

companies operating in Ireland

16

successful campaigns carried out in Ireland

Irish market and B2B lead generation

How to attract B2B customers in Ireland? The first step to success is the knowledge of the market.

Ireland is a country with an innovative, dynamic, and globalised economy. It is also involved in numerous investment and trade-related external collaborations. However, this entails strong competition. The sectors worthy of attention are agriculture, food, fisheries, services (including international financial services), and maritime transport. The latter thanks to its location, enjoys the popularity of maritime routes between Ireland and the United Kingdom and between Ireland and Northern Europe. So let us move on to exports and imports. Due to the dynamics of the Irish economy, demand for imported goods is increasing. This includes consumer, investment, and supply goods. Ireland’s largest export markets are: The United Kingdom, the United States, China, France, and the Netherlands.

TOP 3 IMPORT GOODS: Aeroplanes, spacecraft, machinery (including computers), pharmaceutical products

TOP 3 EXPORT GOODS: Pharmaceutical products, organic chemistry, optical, technical, and medical equipment.

New Markets

Attracting clients in Ireland - key information

Once you have sufficient knowledge of the Irish market, the next step is to get to know the business culture. While performing lead generation services, it is an important element that allows us to improve our results. You are in contact with people who have certain principles and preferences. So, what is it worthwhile to pay attention to when acquiring leads in Ireland?

Start by learning about the nature of cooperation which, in the case of this country, is based on trust and friendship. Knowing this, you can adapt your message to the recipient. This can also be useful during negotiations. Structured dialogue is also important because the overriding aim is to find a common solution to the problem with a win-win strategy. Consider the working hours of the Irish people when acquiring B2B leads. Usually, it is 9.00 a.m. to 5.30 p.m. This will improve your communication process and its effectiveness. Do not forget to mention your references, it will work in your favour. If you have an appointment, be on time. If you receive an enquiry for quotations, do not hesitate to answer.

Below you will find 3 arguments that will encourage you to obtain B2B leads in Ireland.

  • Equal treatment of foreign and local companies and many simplified procedures.
  • Population growth. Cities are growing and there is a demand for new housing, which will drive the construction sector.
  • Fast-growing ICT and IT sectors, which are an attractive investment area for foreign entrepreneurs.

2 LEAD GENERATION METHODS

How to reach B2B customers in Ireland?

Once you get the ins and outs of generating B2B leads in the Irish market, it is time to start acquiring customers. If you want an outside company to take care of this, we offer you two ways to do so, both based on the most important aspects of the sales process and the business culture in Ireland. We run Cold Email and LinkedIn Social Selling campaigns that allow you to reach a specific target group directly and that we personalize in the first stage of the cooperation. Our communication methods include email or Linkedin posts, messages. The content of the message is based on the behavioural analysis of the recipient group and our client’s objective. The project is supervised by the Project Manager, who will tailor the campaign and actions taken within to your needs.

To find out more, contact us! Use contact form or call: +48 734 412 836.

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IDEGO provides software based on languages such as Python and Django. IDEGO wanted to present its product to the audience potentially interested in a business partnership. For this purpose, we have conducted campaigns to acquire b2b leads that would meet the needs of the client using chosen search criteria. One of the filters used was the area of activity, in this case Spain, Portugal, and Ireland, and in later stages Sweden, Denmark, Norway, Belgium, the Netherlands, Luxembourg, and Finland. The generation of leads for IDEGO was conducted with Linkedin Automation method, but we also had the opportunity to implement the Cold Email method.

Get to know the details of IDEGO’s case study


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