Acquire new customers in the Asian market
How to effectively generate leads in Hong Kong?
Find out how to effectively acquire customers in Hong Kong
11,8 thous.
executives you can reach in Hong Kong
25 thous.
companies operating in Hong Kong
19
of our successful campaigns in Hong Kong
Specifics of the Hong Kong market and business customers
Hong Kong is definitely an attractive place for business. When sourcing for clients on the Asian market, consider targeting this region. Acquiring leads in Hong Kong can prove to be effective due to the nature of Hong Kong’s economy and unrivalled experience in business relations with China. Precisely for this reason, many companies choose to open a business in Hong Kong, using it as a channel to enter the Chinese market. Hong Kong also attracts many foreign investors for whom a stable and convertible currency (Hong Kong dollar) is a definite advantage.
B2B lead generation in Hong Kong – which sectors are worth looking at?
One of the world’s richest places can proudly boast very prosperous sectors, including venture capital, banking and finance, tourism, trade, shipping and logistics. Interestingly, Hong Kong enjoys the highest ratio of Rolls Royce cars per capita and the world’s largest fleet of double-decker trams. Not surprisingly, Hong Kong’s communications technology and infrastructure is of a high standard. Due to the nature of the area and its people, we can expect a high demand for automotive products and services. Definitely, acquiring business clients for companies in this sector will prove fruitful. The Hong Kong port also plays a significant role as it is one of the most active transhipment centres in the world.
TOP 3 exports: gold, broadcasting equipment, integrated circuits.
TOP 3 imports: integrated circuits, broadcasting equipment, office machine parts.
Exports are mainly to China, India, Vietnam, the Netherlands and Macau. Whereas imports are mainly from China, South Korea, Chinese Taipei, Singapore and the United States
New MarketsB2B Lead Generation Hong Kong
Lead capturing should always be preceded by a thorough analysis providing information on the potential customer. Apart from basic data defining the recipient’s profile, e.g. location, country, position, it is worth considering behavioural and cultural issues. By understanding the problems of the target group, we can reach and interest it more effectively by tailoring our activities to the recipient.
However, we should remember that every country has its own customs. Each culture has certain unique standards, and failure to adhere to these standards may have a negative impact on your business and on the effectiveness of your lead generation. What should you keep in mind when contacting clients in Hong Kong?
- no VAT and many others, wages are regulated by labour supply and demand,
- in Hong Kong we will encounter a rather authoritarian management system, therefore it is worth taking into consideration what the decision-making process will look like in this case (duration, way of communication, nature of cooperation)
- the official language is Chinese and English (commonly used in business),
- lack of western openness, boldness and directness in relations.
LEAD GENERATION METHODSLearn proven ways to acquire customers
At InStream Group, we successfully acquire valuable contacts for small businesses and multinational corporations by running effective Cold Email and LinkedIn Social Selling campaigns.
Thanks to the experience gained from implementing more than 1,000 lead generation campaigns in more than 50 markets worldwide, we have gained unique competencies and knowledge that translate into high effectiveness of our activities. A particularly challenging, but at the same time fascinating area of our activity, is the Hong Kong market, where we acquire customers for our business partners.
In Hong Kong, where competition is extremely high, our proven methods, such as Cold Email and LinkedIn Social Selling campaigns, enable us to reach and connect with the right audience. Cold Email allows you to personalize your communications and reach specific individuals directly, while LinkedIn Social Selling gives you the opportunity to establish relationships with potential customers by building trust and value.
If you are interested in our services and would like to learn more about how we can help you acquire B2B leads in the Hong Kong market, feel free to contact us. We are confident that our experience and proven methods will help your business succeed in acquiring customers!
WE HAVE EXPERIENCECold Email campaign targeted at the Chinese market
We had the opportunity to conduct a successful Cold Email campaign to acquire B2B customers in Hong Kong, with a focus on innovation, finance and digital leaders in companies.
The challenge was to understand the investment-related needs of potential Chinese customers in order to gain their interest and, in the subsequent process, appropriately tailor the offer against their expectations. As part of the lead generation campaign, we developed personalized emails that focused on solutions tailored to the Hong Kong market and the unique benefits of doing business with our clients. Acquiring b2b customers from China, also involved taking into account cultural differences and adapting the language and form of communication to the audience.
Thanks to a carefully planned and executed Cold Email campaign, we were able to generate as many as 26 hot leads that became valuable contacts for our clients.
GENERATED HOT LEADSResponses you can expect
Good morning,
I’d be happy to talk about how we can achieve success together in our industries. Can we arrange an online meeting to discuss the details of cooperation and your offer?
Greetings
Hi,
I would like to learn more about your services. Can you send me additional materials or case studies to help me better understand what you can offer my company?
Thank you in advance
Good morning,
Can we schedule a one-on-one consultation to discuss the details of your offer and possible collaboration opportunities tailored to our needs? Please let me know the dates that suit you.
Regards
GET READY TO HANDLE LEADSHow to effectively convert leads from Cold Email campaigns into profitable transactions?
How do you effectively turn leads from Cold Email campaigns into successful deals by winning customers in Hong Kong and China? Here are practical tips to help companies succeed in these dynamic markets:
- Understand the market and business culture: To successfully engage with Hong Kong and Chinese clients, it’s helpful to understand the specifics of the local market and business culture. Respect hierarchy, be punctual and show respect for tradition.
- Quick and personalized response: Once you receive a response to your cold email, don’t delay in responding. Be available and flexible to respond quickly to customer questions and provide necessary information.
- Communication language: Given the growing importance of Chinese in business, it’s worth investing in translating your business offerings and customer communications into Chinese.
- Focus on benefits: Present the benefits of the products or services you offer. Explain how your solutions will save time, increase efficiency or improve quality.
- Personalized approach: Use personalized content to better connect with potential customers. Present that your priority is to understand the customer’s requirements and solve their problems, rather than just focusing on selling a product.
- Building trust: Working with Hong Kong and Chinese customers is often based on trust. Build your position as a subject matter expert and earn your customers’ trust by sharing your knowledge and providing reliable advice.
- Setting appointments: Schedule a meeting with a potential client to discuss the details of cooperation, showcase products or services, and agree on terms of cooperation.
PREPARE A GOOD COMMERCIAL OFFERCreate attractive business offers for Chinese customers
Assuming you’ve already built a relationship with your customer through effective lead handling techniques, now it’s time to prepare a proposal that hits the needs of your potential partner. Create a proposal that takes into account the Hong Kong customer’s individual needs and reflects their expectations in terms of competitiveness in the local market. Clearly outline the terms of cooperation, such as payment, delivery or after-sales support, so the customer can quickly assess the benefits of doing business with your company.
Also remember to be flexible in adapting your offer to the specific expectations of the Hong Kong customer. Be open to suggestions and ready to make changes that will make your proposal even more attractive to potential partners.
Additionally, make sure your products or services meet all applicable safety and quality standards and certifications that apply in Hong Kong. Include information about your experience in your proposal, especially if you work with other clients in Hong Kong or the Asia-Pacific region. Show that you are a trustworthy business partner.
Ailleron is a technology company offering IT outsourcing solutions and services for various industries and regions. When we started to work with Ailleron, we identified the industries and countries the company would like to focus on as part of the lead generation. The result is a personalized Cold Email campaign aimed at the Asian and European markets with country specifics. The selected industries that our client wanted to reach were financial, banking, and insurance. Target profile was supplemented with additional criteria such as position or size of the company. This was not the first, but already another successful campaign we carried out for Ailleron.
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