The best way to acquire customers in the Czech Republic - Instream Group
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Acquire customers in the Czech Republic

B2B lead generation in the Czech Republic

Find out how to effectively attract customers in the Czech Republic

8,8 thous.

people with management jobs that you can reach in the Czech Republic

499 thous.

companies operating in the Czech Republic

16

successful campaigns carried out in the Czech Republic

Lead generation on the Czech Republic market

The Czech Republic boasts the stability of its economy, inflation, and currency. The country’s strength is its high purchasing power and low unemployment rate. Trade relations are mainly based on cooperation within the European Union, which is why the Czech Republic’s main trading partners are Germany, Slovakia, Poland, France, Great Britain, and Austria. Nevertheless, acquiring business customers in the Czech Republic is not the easiest task imaginable. It is a market with extremely strong competition and, in addition, consumers are strongly attached to domestic products. However, generating B2B leads in this area is a feasible goal. Sales potential can certainly be found here by companies operating or linked to furniture, energy, and petrochemical industries, as well as the production of road and rail vehicles, equipment for the restructuring of steelworks and mines, air conditioning, pumps, electrical equipment, and agricultural machinery.  Sectors such as fashion, cosmetics, IT, and services in the broadest sense of the term are also a good call for lead generation.

It is worth mentioning that the MEDIUM HIGH-TECH sector (e.g. the automotive industry) and tourism are one of the most important areas for the Czech Republic due to their large share of the revenue. Less profitable sectors are the light industry and agriculture.

Despite the difficulties in entering the Czech market, as a trading partner, we have implemented many lead generation campaigns, thus gaining b2b leads, which have resulted in long-term business relationships.

New Markets

What is worth knowing about establishing business relations in the Czech Republic?

Acquiring customers in the Czech Republic due to the conservative nature of the market may prove to be a difficulty on the way to success. If we only manage to establish business relations with companies in the Czech Republic, we can count on a long-term and solid relationship.

The business culture in the Czech Republic. Features that are valued in this market are order, punctuality, a standardised system, professionalism, and impeccable manner. The Czechs are guided in their actions by established principles that should not change.

The client’s language is the communication language. When acquiring customers in the Czech Republic, you must take into account language diversity. English will be useful in cooperation with corporations or large companies. On the other hand, small and medium-sized enterprises communicate mainly in Czech. Many people also speak in Slovak or German.

Knowledge of your target group. Knowledge of your target group and the characteristics that are unique to it can significantly enhance the effectiveness of customer acquisition. In the case of the industrial sector, it is worth knowing that in the Czech Republic industrial companies are mainly located in Prague, Brno, Ostrava, Pilsen, and Mlada Boleslav. This awareness allows for a better concentration of their activities and, consequently, for more satisfactory results.

  • We are the market leader in lead generation. We are characterized by professionalism and experience.
  • We operate in more than 50 markets around the world, which is why write our messages in the language most suitable for every given region.
  • Our knowledge and experience allow us to reach the group with the greatest potential of showing interest in the offer of our client.

LEAD ACQUISITION METHODS

Cold Email and LinkedIn Social Selling as keys to success

Are you looking for effective methods of acquiring business customers in the Czech Republic? Do you want to increase your customer base, make new contacts and build long-term relationships with your Czech partners? Here’s what you need: Cold Email and LinkedIn Social Selling. Learn these proven techniques to help you grow your business in the Czech Republic.

Cold Email – your secret weapon in B2B customer acquisition.

Cold Email is an effective tool that allows you to connect with potential customers in a direct yet subtle way. Personalized emails, tailored to the recipient’s needs and expectations, attract attention and increase the chance of interest in your offer. With a well-thought-out strategy and precise targeting, we can reach key decision-makers in Czech companies, such as directors, managers, or owners.

LinkedIn Social Selling – establish relationships and gain customers.

LinkedIn Social Selling is a technique that uses the potential of the LinkedIn platform to build relationships with potential customers. Proper use of LinkedIn’s tools, such as its search engine, industry groups, and InMail function, allows you to establish direct contact with decision-makers from the Czech Republic. Regularly publishing valuable content and engaging in conversations with users increases trust in your brand, thus making your offers perceived as more attractive.

Want to learn more? Contact us and we’ll help you implement effective B2B customer acquisition strategies in the Czech Republic. We look forward to hearing from you!

WE HAVE EXPERIENCE

Example of a Cold Email campaign on the Czech market

Would you like to find out what our operation looks like in practice? We present you a case study of Cold Email campaign implementation for a client who wanted to acquire business partners from the Czech Republic.

Our client had a clear goal – to acquire B2B customers from the Czech Republic, with key positions in mind, such as HR Manager, Marketing Manager, and CEO.

To ensure the effectiveness of our efforts, we relied on a customized approach. In the beginning, we developed a profile of the ideal customer along with their potential pain points to better understand their needs. In addition, all emails were translated into Czech, which allowed us to better communicate with potential customers.

Thanks to a well-thought-out strategy, precise targeting, and personalized messages, excellent results were achieved – as many as 26 hot leads! Our client was able to make valuable contacts with representatives of companies from the Czech Republic, which was the first step to building long-term business relationships.

GENERATED HOT LEADS

Responses you can expect

GET READY TO HANDLE LEADS

How to effectively close sales with leads from Cold Email campaign on the Czech market?

In order to effectively close sales by handling leads from the Czech Republic from Cold Email campaigns, it’s a good idea to apply best practices and methods that will help build relationships and effectively close deals. Here’s how to use these methods in the context of handling leads from Cold Email campaigns for Czech customers:

  • Prepare for a sales call: Get as much information as possible about your potential customer before entering into a sales conversation. This will allow you to better understand their needs and better present your offer as a tailored solution.
  • Build relationships: Remember that every lead is a person worth establishing a relationship with. Therefore, make an effort to get to know your potential customers from the Czech Republic better, understand their needs, and tailor your approach to their expectations.
  • Focus on value: Emphasize the benefits the customer will gain by using your offerings. Explain how your products or services can solve their problems and meet their needs.
  • Use sales closing techniques: Use a variety of sales closing techniques, such as closing by trial, closing by alternative or closing by conditional agreement. Adapt them to the situation and the customer’s communication style.
  • Use persuasion techniques: Use the principle of reciprocity, authority or social proof. Show the potential customer that other people are already using your offer and are satisfied.
  • Respond to objections: During a conversation with a potential customer, objections may arise. Try to answer them in a constructive and convincing manner, presenting arguments that will allay the customer’s doubts.
  • Show empathy: Use active listening, ask questions that help you understand the customer’s needs, and demonstrate your commitment. Try to solve their problems, not just sell a product.

GET THE MOST OUT OF YOUR CAMPAIGN 100%

How to construct an attractive sales offer for B2B customers from the Czech Republic?

Constructing an attractive business proposal for B2B customers from the Czech Republic requires taking into account several key aspects to stand out in the market and satisfy the needs of potential partners. Here are some tips to help you prepare an effective cooperation proposal for Czech companies:

  • Affordability: Create your offer in a way that is accessible and understandable to a Czech audience. Ensure clarity of communication, avoid jargon and overly complicated terms.
  • Customization: Tailor your offer to a specific B2B customer, taking into account their needs and expectations. Detailed solutions and personalization of the message will increase the chances of success.
  • Customization: Tailor your offer to a specific B2B customer, taking into account their needs and expectations. Detailed solutions and personalization of the message will increase the chances of success.
  • Pricing: Prepare a clear price list that takes into account the currency in effect in the Czech Republic and current exchange rates. Try to make your prices competitive, but at the same time reflect the value provided by your products or services.
  • Terms of cooperation: Clearly define the terms of cooperation, such as lead times, payment methods, delivery or possible guarantees. This will make it easier for the customer to decide whether to commit to a long-term partnership.
  • Language: Translate your offer into Czech to make it easier for potential customers to understand the information it contains. It is also worth checking that the translation is grammatically and stylistically correct.
  • Contact: Provide all necessary contact information, such as a phone number, email address, or website address. By making it easy for customers to contact you, you increase the chances of establishing a business relationship.

Remember that an attractive commercial offer is the key to success in the B2B market in the Czech Republic. Carefully prepared and tailored to local expectations, your offer will attract the attention of potential customers and contribute to the growth of your business.

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Ailleron is a technology company offering IT outsourcing solutions and services for various industries and regions. When we started to work with Ailleron, we identified the industries and countries the company would like to focus on as part of the lead generation. The result is a personalized Cold Email campaign aimed at the Asian and European markets with country specifics. The selected industries that our client wanted to reach were financial, banking, and insurance. Target profile was supplemented with additional criteria such as position or size of the company. This was not the first, but already another successful campaign we carried out for Ailleron.

Get to know the details about Ailleron’s case study


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