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Lead Generation

17 posts

B2B Lead Generation – Every Lead is Worth Your Attention

Many early-stage businesses base their revenue on the first key customer, who…

Many early-stage businesses base their revenue on the first key customer, who is often the company's only source of revenue for a long period. Eventually, new customers start coming in, usually by referral/reference. It can therefore be a problem for early-stage companies to plan an…

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Step by step – how to acquire B2B customers?

A new company operating in the B2B sector faces the challenge of…

A new company operating in the B2B sector faces the challenge of acquiring new customers. In the IT industry, companies spend on average $395 on marketing activities to sign a contract with a new contractor. This is the average cost of acquiring a potential customer…

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Generating leads on the website

The website serves not only as your company's business card, as it…

The website serves not only as your company's business card, as it was said in the past, but today it is primarily the most common and main form of contact between the company and its customers. For businesses that rely 100% on providing Internet services,…

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10 guidelines for lead generation

Building an effective marketing team that delivers targeted results to the company…

Building an effective marketing team that delivers targeted results to the company is a real challenge. Building marketing campaigns requires a lot of action and rarely produces immediate results. That is why we have prepared some simple tips and guidelines to help you get closer…

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5 effective types of CTA in Cold Mail lead generation

How often did it happen that the messages you wrote to potential…

How often did it happen that the messages you wrote to potential customers remained unanswered? There is no need to fool yourself, you will not get a response to all the messages. Instead, you can significantly increase the response rate if you create your message…

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Customer Acquisition: The 5 Common Mistakes

Each company should have a strategy developed to effectively acquire B2B customers.…

Each company should have a strategy developed to effectively acquire B2B customers. It seems natural that the responsibility for these activities rests with the marketing department. However, in modern B2B companies, many channels are used, and some of them involve the Pre-Sales team. Pre-Sales department…

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5 problems that may arise when generating B2B leads

The aim of each marketing department is or should be to generate…

The aim of each marketing department is or should be to generate as many leads as possible and do so according to the needs of the sales department. Yes, the marketing department must understand exactly what the sales department needs. Otherwise, even the largest number…

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The cost of a lead—how to assess it?

Many companies focus on the implementation of their sales plans, concentrating on…

Many companies focus on the implementation of their sales plans, concentrating on the work of their salespeople, while unfortunately neglecting the issue of where and at what price they acquire their leads. It might seem that the more expensive products the company sells, the less…

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Effective lead generation

Each sales department needs a sufficient number of sales leads to achieve…

Each sales department needs a sufficient number of sales leads to achieve its goals. In many companies this task rests on the shoulders of the marketing department. In others, these are sales teams that work on lead generation, and yet some companies do nothing at…

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How not to generate B2B leads in 2020?

If you are just setting up your first company, many of you…

If you are just setting up your first company, many of you are certainly wondering how to reach your potential customers. You ask yourself what methods are the most effective and whether it is worth investing in a given channel? Unfortunately, there is not one…

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5 essential email marketing tools

The content of email marketing campaigns is addressed in all forums and…

The content of email marketing campaigns is addressed in all forums and blogs. We also write about the construction of cold emails ourselves. However, we cannot overlook the fact that for a cold or mass mailing campaign or newsletter to bring the expected benefits, these…

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11 typical mistakes made when generating leads

You have a great product, you invest in marketing, but still the…

You have a great product, you invest in marketing, but still the traffic does not convert? You are probably making one of the following mistakes, which prevents you from generating leads. What can you do? First of all, stop worrying, such situations happen to the…

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How to reach foreign customers?

Expansion into foreign markets is a natural part by which the company…

Expansion into foreign markets is a natural part by which the company can develop. Cooperation with foreign contractors, apart from the obvious benefit in the form of a new sales channel, improves the company's image also in its home country. However, before you decide to…

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What is a lead, how to score and convert it?

In the following article, I will try to introduce you to the…

In the following article, I will try to introduce you to the concept of lead. You will find out what a lead is, how to score it, and convert it into a customer.   Lead - is a person (B2C lead) or company (B2B lead) who…

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How to generate leads in the IT industry?

The IT market is constantly changing. So are the strategies for generating…

The IT market is constantly changing. So are the strategies for generating leads for technology companies and software houses. It's quite a challenge to stand out in a market full of creative developers. So what should software houses do in order not to get lost…

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Customer acquisition methods

Marketing is constantly evolving, new strategies are appearing, trends are changing, as…

Marketing is constantly evolving, new strategies are appearing, trends are changing, as is the behaviour of the target group. The interest in technological innovations and ongoing analyses of the effectiveness of specific tools translates into profits - it helps to generate and convert leads and,…

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Marketing B2B – not as black as it is painted

Business-to-business Marketing (or B2B Marketing) is a type of marketing activity aimed…

Business-to-business Marketing (or B2B Marketing) is a type of marketing activity aimed at decision-makers in companies. It is used by companies that sell their products and services to other companies. In contrast to consumer-oriented marketing (B2C), the purchasing decision is usually the responsibility of several…

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