OUR CLIENT SUCCESS STORY
STIGO
47,1%
Open Rate
30,7%
Responses
12,4%
Positive Responses
Market
Multitrade
Country
Europe
Poland
Position
Production Director, Operation Director, Technical Director, IT Director
Service
B2B lead generation
Customer profile
STIGO is a distributor of specialized software, machines and equipment supporting mainly production companies. One of the company’s products is a modular MES PHARIS system for production dedicated to the plastics industry. In the event of a problem or uncertainty, a team of consultants is available to provide professional technical support.
Need
The aim of the campaign was to reach medium-sized and large companies specialising in a specific field. The people the client wanted to address the message to first were: Production Director, Operational Director, Technical Director, and then IT Director.
Our solution
After a detailed interview, we started working on the Cold Email campaign. We created a database of contacts individualized under the expectations of STIGO company by analyzing the customer profile and target. In the process of sending the messages were delivered to selected decision-makers.
Result
The campaign was a success. We helped the client to build an appropriate message encouraging to create a business relationship and delivered it to the target group. The result was a high response rate and valuable leads.