How do we obtain B2B leads? | Cooperation with STIGO - Instream Group
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OUR CLIENT SUCCESS STORY

STIGO

47,1%

Open Rate

30,7%

Responses

12,4%

Positive Responses

Market

Multitrade

Country

Poland
Europe

Position

Production Director, Operation Director, Technical Director, IT Director

Customer profile

STIGO is a distributor of specialized software, machines and equipment supporting mainly production companies. One of the company’s products is a modular MES PHARIS system for production dedicated to the plastics industry. In the event of a problem or uncertainty, a team of consultants is available to provide professional technical support.

Need

The aim of the campaign was to reach medium-sized and large companies specialising in a specific field. The people the client wanted to address the message to first were: Production Director, Operational Director, Technical Director, and then IT Director. 

Our solution

After a detailed interview, we started working on the Cold Email campaign. We created a database of contacts individualized under the expectations of STIGO company by analyzing the customer profile and target. In the process of sending the messages were delivered to selected decision-makers.

Result

The campaign was a success. We helped the client to build an appropriate message encouraging to create a business relationship and delivered it to the target group. The result was a high response rate and valuable leads.