Case Study | How do we obtain leads for clients? - Instream Group
Skip to content

OUR CLIENT SUCCESS STORY

SMEO

46,3%

Open Rate

8,3%

Responses

1%

Positive Responses

Market

Multitrade

Country

Europe
Poland

Position

Owner

Service

B2B lead generation

Customer profile

SMEO was founded by managers who spent many years working in the financial sector both in Poland and abroad, gaining both experience and knowledge. The company provides innovative online factoring services to improve the financial liquidity of micro and small businesses. 

Need

The campaign was addressed to small companies dealing with a specific area of activity. The contact persons were the owners, and the location of the plants covered the whole territory of Poland. Additional criteria required by the customer were taken into account. 

Our solution

For SMEO we designed Cold Email campaigns in a standard model.

We started our activities by conducting a thorough market analysis and creating a target group profile. Then, on the basis of the collected information, the team started to work on generating a database of contacts and preparing personalized content. 

Results

Taking into account all the needs, we were able to implement a campaign meeting the customer’s expectations. The result was the acquisition of valuable leads for SMEO.