OUR CLIENT SUCCESS STORY
SAP
37,2%
Open Rate
33,4%
Responses
5,7%
Positive Responses
Market
Multitrade
Country
Europe
Poland
Position
HR Director, President, Sales Director
Service
Cold Email campaign
Customer profile
SAP is the market leader in enterprise software that supports management in large and medium-sized organizations of various industries. They offer SAP SuccessFactors product, which is a solution consisting of applications supporting human resources management in various areas such as recruitment, employee effectiveness management, talent management or training management.
Need
The key element for the client was to reach companies potentially meeting the conditions for SAP SuccessFactors products with medium and large employment in order to increase sales. We decided to choose the decision-makers: HR Director, President, Sales Director.
Our solution
The method used by our company for the generation of leads for SAP was a cold mailing campaign. We carefully studied the client’s needs and applied the criteria by which the goal was achieved. In the e-mail messages we focused on presenting the benefits of using SAP SuccessFactors.
Results
The result of the joint efforts was a high response rate, which translated into valuable business relationships.
