Cold Mail campaign for Proud Fitness [Case Study] - Instream Group
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OUR CLIENT SUCCESS STORY

Proud Fitness

57,2%

Open Rate

20,3%

Responses

27,5%

Positive Responses

Market

Fitness

Country

Spain
Portugal
Germany
Netherlands
Belgium
Estonia
Europe
France
Italy
Ukraine

Position

CEO/ President/ Owner/ General Director/ COO/ CFO

Service

Sales support

Client Profile

Proud Fitness is one of the most popular suppliers of workout equipment in Poland. The company is run by professional athletes who care about the quality and constant improvement of the equipment on a daily basis. 

Need

The goal of the campaign was to reach out to those using professional fitness, cross and weightlifting equipment in European countries. Our client wanted to establish permanent cooperation with foreign brands.

Our Solution

After a thorough analysis of Proud Fitness’ current situation and needs, we created a behavioural profile of a potential customer. The recipients of our communication were decision-makers at sports-related sites. We adapted the messages to the business culture and personalised them according to the position of the recipient. 

Result

Thanks to these actions, we obtained a fully customised Cold Mailing campaign, meeting our client’s needs and utilising all its potential. As a result, our client was provided with a database of Hot Leads, i.e. customers interested in cooperation. Our campaign supported our client in entering a new market with their product.