Obtain B2B customers | Case Study - Instream Group
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OUR CLIENT SUCCESS STORY

Plusfactor

56,6%

Open Rate

34%

Responses

5,1%

Positive Responses

Market

Multitrade

Country

Europe
Poland

Position

President, Finance Director, Chief Accountant

Service

Cold Email campaign

Customer profile

Plusfactor offers factoring services, including partial factoring, full factoring, reverse factoring, microfactoring, leasing, etc. By its actions, it supports customers in situations of limited financial liquidity, enabling them to withdraw funds faster. By using the company’s solutions you can reduce the risk involved in running your business and avoid payment gridlocks. 

Need

The aim of the campaign was to reach presidents, financial directors and chief accountants working in the food, furniture and transport industries. Contact persons were selected due to their decision-making power in the financial area handled by the client. Location: Poland.

Our solution

Taking into account the client’s needs, market situation and required criteria, we have created a cold mailing campaign. For the generated contact database we prepared content that referred to the Plusfactor offer.

Results

We helped the client to reach a selected target group, thus achieving the assumed goals, i.e. providing leads, which are valuable business contacts. 

We have been cooperating with Plusfactor for some time now, implementing individual projects.