Acquire B2B leads remotely | Case Study - Instream Group
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OUR CLIENT SUCCESS STORY

Noyen

40,5%

Open Rate

24,8%

Responses

9%

Positive Responses

Market

Multitrade

Country

Poland
Europe

Position

C-level

Customer profile

Noyen manufactures industrial car and washes and machinery for companies specializing in various industries such as automotive, aerospace, foundry, heating, electrotechnical and mining. In addition to the production of different equipment, the company offers a service that includes the repair or renovation of washing machines with washing processes based on aqueous solutions.

Need

Within the framework of the campaign, according to the client’s needs, we have selected several industries for which the offered service could be useful. The message was addressed to medium and large plants located in Poland. The contact persons were the employees holding the positions: Technical Director, Maintenance Manager, Production Director, Plant Manager, Technologist, Process Engineer, Mechanical Engineer and President.

Our solution

We designed Cold Email campaigns in a standard model.

The initial phase of the project included gathering information about the client’s activity and the market in order to create the ideal profile of the recipient. Further activities focus on the precise generation of relevant contacts by the Lead Developer team. The final stages include personalised content and shipping.

Results

Thanks to a cold mailing campaign tailored to the client’s needs we were able to reach selected people and encourage them to make the first contact through a message. The actions brought positive results in the form of valuable business contacts.