Start generating valuable B2B leads | Case Study - Instream Group
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OUR CLIENT SUCCESS STORY

Navifleet

22,3%

Open Rate

57,9%

Responses

9%

Positive Responses

Market

Multitrade

Country

Europe
Poland

Position

Sales Director, Fleet Director

Service

Linkedin campaign

Customer profile

NaviFleet offers a real-time fleet management tool that helps companies save money by providing them with a monitoring system allowing them to control their fleets, analyze routes and generate reports and statistics on fuel consumption. 

Need

The aim of the campaign was to reach the largest possible group of customers operating in the following industries: Dairy, Food Production, Food Beverages, Tobacco, Building Materials,Chemicals, Construction, International Trade & Development. The client wanted to focus on companies employing from 11 to 5000 people. The message was addressed to people in positions of responsibility: Sales Director, Fleet Director/Manager. 

Our solution

The campaign was implemented using the LinkedIn Automation method and consisted of individual elements forming a whole: industry, size of companies and contact person positions. Each part was individually selected to meet the customer’s expectations. 

Results

We helped NaviFleet to reach the right people in the company through precise selection of positions for the proposed offer, which translated into obtaining valuable leads and many contacts for later.