NAV24

Customer profile

NAV24 is a company providing IT services in the field of software, consulting and technical support. The offered products support financial and accounting management processes, enable data analysis, improve document flow and control the effectiveness of work of individual departments. 

Need

The aim of the campaign was to reach small, medium and large enterprises in the manufacturing, trade, fashion and automotive industries. Specific voivodships located in southern and central Poland were also selected. In the analysis, we took into account an additional criterion relating to the upward trend in revenue. Contact persons were: Owner, President, Managing Director, IT Department Manager, or Production Manager.

Our solution

Our activities are based on the cold mailing method. After a thorough knowledge of the client’s activity and market research, we adjusted the appropriate criteria and created a database of potential consumers. Our message was tailored to the customer’s needs.

Results

Thanks to the campaign, the client obtained a high response rate from a carefully personalized group of recipients, which resulted in gaining valuable business contacts.