Generating leads [CASE STUDY] Monitor ERP - Instream Group
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OUR CLIENT SUCCESS STORY

Monitor ERP

34,4%

Open Rate

17,6%

Responses

4,9%

Positive Responses

Market

Multitrade

Country

Europe
Poland

Position

C-level

Service

Cold Mailing

Customer profile

Monitor ERP is an ERP system manufacturer for small and medium enterprises in the manufacturing industry. The product provides effective planning and monitoring of production and supply, support of the entire ordering process, customer and sales management, and inventory control. 

Need

The aim of the campaign was to increase sales. Due to the specific nature of the company, the client wanted to direct his activities to manufacturing companies, taking into account the specific PKD classification. The area taken into account were the following voivodships: Wielkopolskie with division into the southern and northern part and Zachodniopomorskie. The project was addressed to companies with small and medium employment. Contact persons were: CEO, President, Owner, General Director, COO. 

Our solution

Our activities were based on the cold mailing method. After the analysis, the team created a database of potential companies, to which further communications were directed. The content was to arouse reflection on the tools used and their application and present a better solution offered by our client.

Results

Thanks to the campaign, the client gained valuable contacts with whom he can build a business relationship. 

Our cooperation with MonitorERP resulted in the creation of 4 campaigns.