Acquire B2B leads in the energy sector | CASE STUDY - Instream Group
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OUR CLIENT SUCCESS STORY

INNOGY.pl

50%

Open Rate

36,4%

Responses

5,1%

Positive Responses

Market

Multi-branch

Country

Poland
Europe

Position

President

Client’s profile

INNOGY.pl is a Polish branch of the INNOGY group—one of Europe’s leading energy suppliers, present on the markets of Germany, Great Britain, Holland, Belgium, Poland, Czech Republic, Slovakia, and Hungary. The distinguishing feature of this supplier is its activity in renewable energy. It focuses on innovative and sustainable products and services.

Client’s aim

Our client wanted to reach mainly medium and large companies from the Mazovia region, located outside Warsaw. An additional criterion for the selection of potential customers was the possession of a detached building and a large amount of electricity consumed—the campaign was aimed at increasing the sales of solar panels.

Our solution

We proposed a campaign using the method of personalized cold mailing. We selected companies that met the criteria indicated by INNOGY.pl. Additionally, thanks to their location and infrastructure, they had conditions to introduce the use of solar energy into their company.

Results

We helped INNOGY.pl generate high-quality leads, both from the industries indicated by the client at the start of the campaign, as well as others that met further selection criteria. The campaign built by us brought fruit in the form of many valuable business relations. The client is currently implementing further campaigns with our team.