OUR CLIENT SUCCESS STORY
Flottweg
36,3%
Open Rate
24,4%
Responses
14,6%
Positive Responses
Market
Multitrade
Country
Europe
Poland
Position
C-level
Service
Cold Email campaign
Customer profile
Flottweg was established in 1932. It specializes in the production of decanter centrifuges, separators and belt presses produced in a factory located in Germany. The products are distinguished by exceptional quality and cost-effective, long-term operation.
Need
Due to the needs of the client, we divided the campaigns into 2 targets. Project A was addressed to the machinery and metallurgical industry with medium and high employment. The message was addressed to technical directors, maintenance managers, presidents and owners. Project B included sewage treatment plants and companies producing food and industrial oils. The wanted contact persons were: production line manager, sewage treatment plant manager, technical director, production director and president.
The campaign took into account additional requirements important for the customer and was implemented in Poland.
Our solution
We created a campaign divided into two target groups using the cold mail method. It was carried out in a four-stage process, which included all the important information allowing for the development of an individual project.
Results
Well matched content to the audience and reliable action caused that the client has gained valuable contacts, which may contribute to the growth of sales.