B2B clients: Case Study Flottweg - Instream Group
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OUR CLIENT SUCCESS STORY

Flottweg

36,3%

Open Rate

24,4%

Responses

14,6%

Positive Responses

Market

Multitrade

Country

Poland
Europe

Position

C-level

Customer profile

Flottweg was established in 1932. It specializes in the production of decanter centrifuges, separators and belt presses produced in a factory located in Germany. The products are distinguished by exceptional quality and cost-effective, long-term operation.  

Need

Due to the needs of the client, we divided the campaigns into 2 targets. Project A was addressed to the machinery and metallurgical industry with medium and high employment. The message was addressed to technical directors, maintenance managers, presidents and owners. Project B included sewage treatment plants and companies producing food and industrial oils. The wanted contact persons were: production line manager, sewage treatment plant manager, technical director, production director and president.

The campaign took into account additional requirements important for the customer and was implemented in Poland. 

Our solution

We created a campaign divided into two target groups using the cold mail method. It was carried out in a four-stage process, which included all the important information allowing for the development of an individual project. 

Results

Well matched content to the audience and reliable action caused that the client has gained valuable contacts, which may contribute to the growth of sales.