OUR CLIENT SUCCESS STORY
Fast White Cat
70,7%
Open Rate
20,9%
Responses
2,1%
Positive Responses
Market
IT
Country
Europe
Germany
Position
IT Director, CEO, President
Service
Obtaining B2B leads
Client’s profile
Fast White Cat, based in Wrocław, specializes in creating and maintaining online stores based on Magento. FWC is the second largest e-commerce company in Poland, cooperating with online stores with millions of visitors. The company employs developers of Magento 2 technology, specialists who are currently widely sought-after on the market.
Client’s aim
Fast White Cat planned an expansion into the German market. The target was German software houses working with Magento and focused on cooperation with the e-commerce industry. Our client wanted to contact decision makers such as IT Directors, CEO, Presidents.
Our solution
We generated a database of contacts that included decision-makers in companies corresponding to their profile of an ideal customer in the new market. Later on we created a campaign to generate leads by means of cold mailing. In a series of 4 emails we referred to the problems and challenges specific to the target audience and offered a solution—a service offered by our client.
Results
As a result of our campaign, as many as 13 German software companies turned out to be interested in establishing business relations with Fast White Cat.
