Edenred

Customer profile

Edenred provides prepaid solutions in terms of building employee motivation and commitment, building loyalty in business, increasing sales on the B2B2C market and managing business expenses. The offer includes prepaid bonus cards that allow you to choose any reward in virtually every stationary and online store due to the international acceptance of the cards. 

Need

The client wanted the companies in the selected industries to have sales, production and distribution, as well as appropriate turnover. The location of the companies was also selected in the fair: Poland and contact persons: Sales Director, Marketing Director, Trade Marketing Manager, Trade Marketing Manager, Brand Manager and Owner. 

Our solution

The campaign was created using the cold mail method. It included 4 stages consisting of the analysis of the client’s profile, generation of the contact database through appropriate tools, preparation of personalized messages in a series of 4 e-mails and their posterior dispatch to all the addresses stored in the database. 

Results

Thanks to a well conducted cold mailing campaign, the project has achieved its objectives and provided Edenred with valuable leads.