OUR CLIENT SUCCESS STORY
Dotpay
53,3%
Open Rate
23,5%
Responses
9,8%
Positive Responses
Market
Multitrade
Country
Europe
Poland
Position
C-level
Service
Increasing B2B sales
Customer profile
Dotpay provides payment systems that guarantee transaction security and access to all the most popular payment methods including BLIK one click, deferred payments and e-wallets like Google/Apple Pay. The company allows you to customize specific solutions for the industry and a dedicated business account manager.
Need
The aim of the campaign was to reach the decision-makers occupying the positions of CEO, CFO and E-commerce Manager, E-commerce Sales Director, On-line Shop Manager. The companies had to meet specific criteria regarding the size of employment, turnover and location.
Our solution
The Cold Mailing campaign was implemented, which provided the client with contacts from the target group. As part of the project, we conducted talks on the needs and expectations on the part of Dotpay. Then we analyzed the situation on the market and started working on the campaign. Our copywriters took care of the preparation of the content and included key aspects in the messages.
Results
Personalised activities created on the basis of cold mail method enabled us to reach a selected group of recipients, and thus to implement the project in accordance with the expectations and needs of the client. The campaign achieved a high response rate, which translated into obtaining valuable leads.
