CASE STUDY: How did we obtain leads for Dotpay? - Instream Group
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OUR CLIENT SUCCESS STORY

Dotpay

53,3%

Open Rate

23,5%

Responses

9,8%

Positive Responses

Market

Multitrade

Country

Poland
Europe

Position

C-level

Customer profile

Dotpay provides payment systems that guarantee transaction security and access to all the most popular payment methods including BLIK one click, deferred payments and e-wallets like Google/Apple Pay. The company allows you to customize specific solutions for the industry and a dedicated business account manager. 

Need

The aim of the campaign was to reach the decision-makers occupying the positions of CEO, CFO and E-commerce Manager, E-commerce Sales Director, On-line Shop Manager. The companies had to meet specific criteria regarding the size of employment, turnover and location. 

Our solution

The Cold Mailing campaign was implemented, which provided the client with contacts from the target group. As part of the project, we conducted talks on the needs and expectations on the part of Dotpay. Then we analyzed the situation on the market and started working on the campaign. Our copywriters took care of the preparation of the content and included key aspects in the messages. 

Results

Personalised activities created on the basis of cold mail method enabled us to reach a selected group of recipients, and thus to implement the project in accordance with the expectations and needs of the client. The campaign achieved a high response rate, which translated into obtaining valuable leads.