B2B Leads: Cold Email Campaign for Dealavo - Instream Group
Skip to content

OUR CLIENT SUCCESS STORY

Dealavo

74,7%

Open Rate

16,7%

Responses

3,6%

Positive Responses

Market

Electronics production

Country

Asia
Europe
United States of America

Position

E-commerce / Sales / Region / Managing / Sales Network Director, CEO

Service

Cold Email campaign

Client’s profile

Dealavo is a company that offers systems for analyzing prices in online shops and other online sales channels. The tool helps to observe competition strategies and automatically generates market reports. Dealavo works with well-known brands such as Samsung, MSI, Acer, Epson, De’Longhi, Braun, and Hitachi.

Client’s aim

Dealavo wanted to increase its sales and to gain b2b leads from the electronics industry in Asia, Europe, and the USA. Due to the nature of our client’s business and the purpose of the contact, the recipients of the messages were people in positions: E-commerce Director, Sales Director, Regional Director, Managing Director, CEO and Sales Network Director.

Our solution

Our solution for Dealavo was a Cold Email lead generation campaign. It consisted of a thorough market analysis, thanks to which we were able to create an ideal client’s profile and prepare a database of contacts to which personalized messages were sent. The whole project was coordinated by the Project Manager, who informed Dealavo about the progress of the campaign.

Results

Precise definition of the recipient group and manually written personalized messages contributed to the success of the campaign. Our client received many responses and gained valuable business contacts.