Lead Generation Case Study for Ailleron - Instream Group
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OUR CLIENT SUCCESS STORY

Ailleron

70,6%

Open Rate

27,8%

Responses

12,5%

Positive Responses

Market

Finances

Country

Asia
Europe

Position

C-level

Customer profile

Ailleron operates in the technology industry with solutions and offers IT outsourcing for various sectors such as finance, hotel industry, telecommunications. As a RoboWealth, it provides an automated portfolio management tool that allows you to select from three investment scenarios that provide different levels of automation. Whether you are just starting out or already have experience, this platform is for you.  

Need

The aim of the campaign was to reach companies that would potentially be interested in the client’s product. Due to the nature of the offered tool, we chose the following industries: banking, financial and insurance activity, independent brokers. The companies to which we addressed the communication were large plants located in Asia and Europe.

Our solution

We prepared a tailor-made campaign, implementing it by familiarizing ourselves with the structure of the client’s activity, market analysis, generating a database of contacts and writing personalized content. The campaigns were carried out using the Cold Email method.  

Results

The cold mailing campaign helped Ailleron reach out to specific companies with its product and provided valuable business contacts. It was already a second project we have carried out for Ailleron.