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At InStream Group, we are convinced that the role of our company…

At InStream Group, we are convinced that the role of our company goes beyond business aspects. We also focus on social involvement and helping those in need. Therefore, this year's Christmas, we decided to share the joy of this special period with the local community…

In 2023, many companies will face new challenges in generating leads. Virtually…

In 2023, many companies will face new challenges in generating leads. Virtually every company has specific goals that must be met, and many are striving to get quality leads that will convert. However, identifying and connecting with potential customers is a complicated process that has…

At InStream Group, we believe that business success goes hand in hand…

At InStream Group, we believe that business success goes hand in hand with social responsibility. A few days ago, we had the great pleasure of supporting the Zespół Placówek Specjalnych in Pleszew and helping students develop and acquire knowledge even better. What was our action…

Do you want to implement a new method of acquiring customers, or…

Do you want to implement a new method of acquiring customers, or are you thinking about conducting an effective email campaign? Or maybe you conduct manual mailing and would like to save time and automate your activities? If so, you have many mailing programs on…

Who is your client? What are their business responsibilities? How does your…

Who is your client? What are their business responsibilities? How does your product solve their problems? What benefits will they get from your solution? What emotions drive them at work every day? What makes them happy or stressed? How do you get through to him?…

Building sales is a process that we constantly work on - researching,…

Building sales is a process that we constantly work on - researching, testing, evaluating, all to achieve ever more satisfying results. From the article "How to Design a Sales Process", you are already well aware of what a sales funnel is. How to build it,…

Many early-stage businesses base their revenue on the first key customer, who…

Many early-stage businesses base their revenue on the first key customer, who is often the company's only source of revenue for a long period. Eventually, new customers start coming in, usually by referral/reference. It can therefore be a problem for early-stage companies to plan an…

In the earlier articles we mentioned processes and how the design of…

In the earlier articles we mentioned processes and how the design of the organizational structures and sales processes affect team performance and sales results. CRM system is an important element of this intricate relationship. If well designed, it will allow for easy and effective process…

Sales management can be associated with working with reports, analysis and CRM…

Sales management can be associated with working with reports, analysis and CRM system administration. However, it is only a small part of the duties of a good sales director as the truth is he should spend 20 percent of his time in numbers and invest…

A new company operating in the B2B sector faces the challenge of…

A new company operating in the B2B sector faces the challenge of acquiring new customers. In the IT industry, companies spend on average $395 on marketing activities to sign a contract with a new contractor. This is the average cost of acquiring a potential customer…

In the previous cycle we wrote a lot about how important a…

In the previous cycle we wrote a lot about how important a well-designed sales process is for making more sales and building a strong sales team. It allows not only to reflect the process more easily in the CRM system, to manage the team, but…

An indispensable duty of an effective sales department is to ensure that…

An indispensable duty of an effective sales department is to ensure that a process is in place to measure, analyze and plan the results and activities. It constitutes the foundation and allows for proper sales funnel management and measurement of salesmen's effectiveness. A well-designed sales…

The website serves not only as your company's business card, as it…

The website serves not only as your company's business card, as it was said in the past, but today it is primarily the most common and main form of contact between the company and its customers. For businesses that rely 100% on providing Internet services,…

Building an effective marketing team that delivers targeted results to the company…

Building an effective marketing team that delivers targeted results to the company is a real challenge. Building marketing campaigns requires a lot of action and rarely produces immediate results. That is why we have prepared some simple tips and guidelines to help you get closer…

How much sales content do you see every day? I see just…

How much sales content do you see every day? I see just enough to sense some kind of a remote manipulation. When I recognize a purely sales-oriented e-mail, just as most people do, I mark it as spam. So how to create a message that…

How often did it happen that the messages you wrote to potential…

How often did it happen that the messages you wrote to potential customers remained unanswered? There is no need to fool yourself, you will not get a response to all the messages. Instead, you can significantly increase the response rate if you create your message…

Each company should have a strategy developed to effectively acquire B2B customers.…

Each company should have a strategy developed to effectively acquire B2B customers. It seems natural that the responsibility for these activities rests with the marketing department. However, in modern B2B companies, many channels are used, and some of them involve the Pre-Sales team. Pre-Sales department…

If you're stressing out because your sales team needs to work hard…

If you're stressing out because your sales team needs to work hard to acquire customers and sell remotely - then stop: there's no need to, as there's nothing difficult about working remotely as long as you take care of the right working environment. Below, we…

We are proud to announce that our company has been admitted to…

We are proud to announce that our company has been admitted to the group of UNICEF Goodwill Ambassadors. Thus, we have joined a unique initiative that, by means of technology, helps the most needy children around the world. Who was number one? The first…

The entire sales industry, like any other, had to change its model…

The entire sales industry, like any other, had to change its model of work from the office work to the remote one in one day. For many companies, this situation is quite new. An enormous proportion of the salesman have never operated in this way.…

For many companies, remote work in the sales department is everyday reality.…

For many companies, remote work in the sales department is everyday reality. However, it does not mean that shifting from a classic model of work to work where a team operates remotely is easy. This requires commitment not only at the logistics level, but also…

In the era of coronavirus, we have faced with a huge challenge,…

In the era of coronavirus, we have faced with a huge challenge, which has consisted in and consists in shifting from a classic model of work to a so-called remote mode of work. Many organisations have never operated in this model before, which makes it…

The Linkedin platform is a social medium that enables you to build…

The Linkedin platform is a social medium that enables you to build a network of business contacts, create relationships with potential customers and search for employees. As befits a social network, it is very important to present yourself, your experience and skills. At the moment…

The aim of each marketing department is or should be to generate…

The aim of each marketing department is or should be to generate as many leads as possible and do so according to the needs of the sales department. Yes, the marketing department must understand exactly what the sales department needs. Otherwise, even the largest number…

Many companies focus on the implementation of their sales plans, concentrating on…

Many companies focus on the implementation of their sales plans, concentrating on the work of their salespeople, while unfortunately neglecting the issue of where and at what price they acquire their leads. It might seem that the more expensive products the company sells, the less…

Each sales department needs a sufficient number of sales leads to achieve…

Each sales department needs a sufficient number of sales leads to achieve its goals. In many companies this task rests on the shoulders of the marketing department. In others, these are sales teams that work on lead generation, and yet some companies do nothing at…

If you are just setting up your first company, many of you…

If you are just setting up your first company, many of you are certainly wondering how to reach your potential customers. You ask yourself what methods are the most effective and whether it is worth investing in a given channel? Unfortunately, there is not one…

From day one, our objective is to help clients develop their sales…

From day one, our objective is to help clients develop their sales skills and strengthen their relationships with customers. What exactly does this mean? We provide Cold Mailing and LinkedIn Automation campaigns that enable you to effectively reach your customer-specific target group with a personalized…

Building a sales team from scratch is a long and difficult challenge.…

Building a sales team from scratch is a long and difficult challenge. I personally believe that the profession of a salesman is one of the most difficult roles in the company. In no other position does one have to face negative answers so often. "I'm…

In this article, you will find out what limits and restrictions Linkedin…

In this article, you will find out what limits and restrictions Linkedin imposes on its users and how to deal with them. You will also learn how to create advanced enquiries and how to receive weekly alerts about new people meeting certain criteria. Last but…

Those responsible for building an effective marketing department face a big challenge.…

Those responsible for building an effective marketing department face a big challenge. Especially when they have never been seriously involved in marketing, are recruiting for the first time and do not know what is needed. Apparently, this problem is the domain of start-ups only, but…

A friend of mine took part in a marathon some time ago.…

A friend of mine took part in a marathon some time ago. He was very pleased with himself as he was around the 800th person to cross the finish line. You will admit that, as for the first start, the result was quite. The organizer…

The question of how to effectively establish business relations on LinkedIn looms…

The question of how to effectively establish business relations on LinkedIn looms large in many salespeople's minds. Finding people who match the profile of your company's ideal client is not all. The most important thing is to reach them at the right time with the…

The content of email marketing campaigns is addressed in all forums and…

The content of email marketing campaigns is addressed in all forums and blogs. We also write about the construction of cold emails ourselves. However, we cannot overlook the fact that for a cold or mass mailing campaign or newsletter to bring the expected benefits, these…

Technological tools for monitoring conversion rates and analysing efficiency are one of…

Technological tools for monitoring conversion rates and analysing efficiency are one of the main areas of interest for salespeople today. Despite the obvious benefits for sales that arise from technological solutions, it is worth bearing in mind that the key to business development is still…

You have a great product, you invest in marketing, but still the…

You have a great product, you invest in marketing, but still the traffic does not convert? You are probably making one of the following mistakes, which prevents you from generating leads. What can you do? First of all, stop worrying, such situations happen to the…

Expansion into foreign markets is a natural part by which the company…

Expansion into foreign markets is a natural part by which the company can develop. Cooperation with foreign contractors, apart from the obvious benefit in the form of a new sales channel, improves the company's image also in its home country. However, before you decide to…

In the following article, I will try to introduce you to the…

In the following article, I will try to introduce you to the concept of lead. You will find out what a lead is, how to score it, and convert it into a customer. Lead - is a person (B2C lead) or company (B2B lead) who…

The IT market is constantly changing. So are the strategies for generating…

The IT market is constantly changing. So are the strategies for generating leads for technology companies and software houses. It's quite a challenge to stand out in a market full of creative developers. So what should software houses do in order not to get lost…

Actually, why are you writing to me? This is the least desirable…

Actually, why are you writing to me? This is the least desirable reaction of the recipient to your email. All the efforts put into planning the campaign and searching for contacts have come to nothing at this point: your message has not been understood. The…

Marketing is constantly evolving, new strategies are appearing, trends are changing, as…

Marketing is constantly evolving, new strategies are appearing, trends are changing, as is the behaviour of the target group. The interest in technological innovations and ongoing analyses of the effectiveness of specific tools translates into profits - it helps to generate and convert leads and,…