Wojciech Cebula, Autor w serwisie Instream Group
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Wojciech Cebula

16 posts

Marketing B2B – not as black as it is painted

Business-to-business Marketing (or B2B Marketing) is a type of marketing activity aimed…

Business-to-business Marketing (or B2B Marketing) is a type of marketing activity aimed at decision-makers in companies. It is used by companies that sell their products and services to other companies. In contrast to consumer-oriented marketing (B2C), the purchasing decision is usually the responsibility of several…

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Customer acquisition methods

Marketing is constantly evolving, new strategies are appearing, trends are changing, as…

Marketing is constantly evolving, new strategies are appearing, trends are changing, as is the behaviour of the target group. The interest in technological innovations and ongoing analyses of the effectiveness of specific tools translates into profits - it helps to generate and convert leads and,…

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6 things to keep in mind while writing a business email

Actually, why are you writing to me? This is the least desirable…

Actually, why are you writing to me? This is the least desirable reaction of the recipient to your email. All the efforts put into planning the campaign and searching for contacts have come to nothing at this point: your message has not been understood. The…

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How to generate leads in the IT industry?

The IT market is constantly changing. So are the strategies for generating…

The IT market is constantly changing. So are the strategies for generating leads for technology companies and software houses. It's quite a challenge to stand out in a market full of creative developers. So what should software houses do in order not to get lost…

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What is a lead, how to score and convert it?

In the following article, I will try to introduce you to the…

In the following article, I will try to introduce you to the concept of lead. You will find out what a lead is, how to score it, and convert it into a customer.   Lead - is a person (B2C lead) or company (B2B lead) who…

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How to reach foreign customers?

Expansion into foreign markets is a natural part by which the company…

Expansion into foreign markets is a natural part by which the company can develop. Cooperation with foreign contractors, apart from the obvious benefit in the form of a new sales channel, improves the company's image also in its home country. However, before you decide to…

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11 typical mistakes made when generating leads

You have a great product, you invest in marketing, but still the…

You have a great product, you invest in marketing, but still the traffic does not convert? You are probably making one of the following mistakes, which prevents you from generating leads. What can you do? First of all, stop worrying, such situations happen to the…

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How can salespeople use cold mailing efficiently?

Technological tools for monitoring conversion rates and analysing efficiency are one of…

Technological tools for monitoring conversion rates and analysing efficiency are one of the main areas of interest for salespeople today. Despite the obvious benefits for sales that arise from technological solutions, it is worth bearing in mind that the key to business development is still…

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5 essential email marketing tools

The content of email marketing campaigns is addressed in all forums and…

The content of email marketing campaigns is addressed in all forums and blogs. We also write about the construction of cold emails ourselves. However, we cannot overlook the fact that for a cold or mass mailing campaign or newsletter to bring the expected benefits, these…

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LinkedIn as a sales tool

The question of how to effectively establish business relations on LinkedIn looms…

The question of how to effectively establish business relations on LinkedIn looms large in many salespeople's minds. Finding people who match the profile of your company's ideal client is not all. The most important thing is to reach them at the right time with the…

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What results should the cold mailing campaign bring?

A friend of mine took part in a marathon some time ago.…

A friend of mine took part in a marathon some time ago. He was very pleased with himself as he was around the 800th person to cross the finish line. You will admit that, as for the first start, the result was quite. The organizer…

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How to Build a Masterful Marketing Team [Comprehensive Guide].

Those responsible for building an effective marketing department face a big challenge.…

Those responsible for building an effective marketing department face a big challenge. Especially when they have never been seriously involved in marketing, are recruiting for the first time and do not know what is needed. Apparently, this problem is the domain of start-ups only, but…

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5 things about Linkedin that you probably did not know about

In this article, you will find out what limits and restrictions Linkedin…

In this article, you will find out what limits and restrictions Linkedin imposes on its users and how to deal with them. You will also learn how to create advanced enquiries and how to receive weekly alerts about new people meeting certain criteria. Last but…

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5 effective types of CTA in Cold Mail lead generation

How often did it happen that the messages you wrote to potential…

How often did it happen that the messages you wrote to potential customers remained unanswered? There is no need to fool yourself, you will not get a response to all the messages. Instead, you can significantly increase the response rate if you create your message…

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Effective cold email campaign—a guide for beginners

How much sales content do you see every day? I see just…

How much sales content do you see every day? I see just enough to sense some kind of a remote manipulation. When I recognize a purely sales-oriented e-mail, just as most people do, I mark it as spam. So how to create a message that…

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Step by step – how to acquire B2B customers?

A new company operating in the B2B sector faces the challenge of…

A new company operating in the B2B sector faces the challenge of acquiring new customers. In the IT industry, companies spend on average $395 on marketing activities to sign a contract with a new contractor. This is the average cost of acquiring a potential customer…

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