Filip Duszczak, Autor w serwisie Instream Group
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Filip Duszczak

19 posts

Sales team—7 qualities a good salesman should have

Building a sales team from scratch is a long and difficult challenge.…

Building a sales team from scratch is a long and difficult challenge. I personally believe that the profession of a salesman is one of the most difficult roles in the company. In no other position does one have to face negative answers so often. "I'm…

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How not to generate B2B leads in 2020?

If you are just setting up your first company, many of you…

If you are just setting up your first company, many of you are certainly wondering how to reach your potential customers. You ask yourself what methods are the most effective and whether it is worth investing in a given channel? Unfortunately, there is not one…

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Effective lead generation

Each sales department needs a sufficient number of sales leads to achieve…

Each sales department needs a sufficient number of sales leads to achieve its goals. In many companies this task rests on the shoulders of the marketing department. In others, these are sales teams that work on lead generation, and yet some companies do nothing at…

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The cost of a lead—how to assess it?

Many companies focus on the implementation of their sales plans, concentrating on…

Many companies focus on the implementation of their sales plans, concentrating on the work of their salespeople, while unfortunately neglecting the issue of where and at what price they acquire their leads. It might seem that the more expensive products the company sells, the less…

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5 problems that may arise when generating B2B leads

The aim of each marketing department is or should be to generate…

The aim of each marketing department is or should be to generate as many leads as possible and do so according to the needs of the sales department. Yes, the marketing department must understand exactly what the sales department needs. Otherwise, even the largest number…

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Effective selling on Linkedin. 7 tricks you probably haven’t heard about.

The Linkedin platform is a social medium that enables you to build…

The Linkedin platform is a social medium that enables you to build a network of business contacts, create relationships with potential customers and search for employees. As befits a social network, it is very important to present yourself, your experience and skills. At the moment…

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How to manage a remote sales team?

In the era of coronavirus, we have faced with a huge challenge,…

In the era of coronavirus, we have faced with a huge challenge, which has consisted in and consists in shifting from a classic model of work to a so-called remote mode of work. Many organisations have never operated in this model before, which makes it…

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Remote Sale – how to design a sales process?

For many companies, remote work in the sales department is everyday reality.…

For many companies, remote work in the sales department is everyday reality. However, it does not mean that shifting from a classic model of work to work where a team operates remotely is easy. This requires commitment not only at the logistics level, but also…

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Remote Salesmen – how to acquire customers remotely?

The entire sales industry, like any other, had to change its model…

The entire sales industry, like any other, had to change its model of work from the office work to the remote one in one day. For many companies, this situation is quite new. An enormous proportion of the salesman have never operated in this way.…

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10 apps for remote sales that we recommend

If you're stressing out because your sales team needs to work hard…

If you're stressing out because your sales team needs to work hard to acquire customers and sell remotely - then stop: there's no need to, as there's nothing difficult about working remotely as long as you take care of the right working environment. Below, we…

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Customer Acquisition: The 5 Common Mistakes

Each company should have a strategy developed to effectively acquire B2B customers.…

Each company should have a strategy developed to effectively acquire B2B customers. It seems natural that the responsibility for these activities rests with the marketing department. However, in modern B2B companies, many channels are used, and some of them involve the Pre-Sales team. Pre-Sales department…

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10 guidelines for lead generation

Building an effective marketing team that delivers targeted results to the company…

Building an effective marketing team that delivers targeted results to the company is a real challenge. Building marketing campaigns requires a lot of action and rarely produces immediate results. That is why we have prepared some simple tips and guidelines to help you get closer…

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Generating leads on the website

The website serves not only as your company's business card, as it…

The website serves not only as your company's business card, as it was said in the past, but today it is primarily the most common and main form of contact between the company and its customers. For businesses that rely 100% on providing Internet services,…

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How to design the sales process?

An indispensable duty of an effective sales department is to ensure that…

An indispensable duty of an effective sales department is to ensure that a process is in place to measure, analyze and plan the results and activities. It constitutes the foundation and allows for proper sales funnel management and measurement of salesmen's effectiveness. A well-designed sales…

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Sales management – indicators and KPIs

In the previous cycle we wrote a lot about how important a…

In the previous cycle we wrote a lot about how important a well-designed sales process is for making more sales and building a strong sales team. It allows not only to reflect the process more easily in the CRM system, to manage the team, but…

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Sales team: structure, motivation, commission and bonuses

Sales management can be associated with working with reports, analysis and CRM…

Sales management can be associated with working with reports, analysis and CRM system administration. However, it is only a small part of the duties of a good sales director as the truth is he should spend 20 percent of his time in numbers and invest…

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How to choose the right CRM for your company?

In the earlier articles we mentioned processes and how the design of…

In the earlier articles we mentioned processes and how the design of the organizational structures and sales processes affect team performance and sales results. CRM system is an important element of this intricate relationship. If well designed,  it will allow for easy and effective process…

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B2B Lead Generation – Every Lead is Worth Your Attention

Many early-stage businesses base their revenue on the first key customer, who…

Many early-stage businesses base their revenue on the first key customer, who is often the company's only source of revenue for a long period. Eventually, new customers start coming in, usually by referral/reference. It can therefore be a problem for early-stage companies to plan an…

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Who is your client? – step by step guide to defining your client profile

Who is your client? What are their business responsibilities? How does your…

Who is your client? What are their business responsibilities? How does your product solve their problems? What benefits will they get from your solution? What emotions drive them at work every day? What makes them happy or stressed? How do you get through to him?…

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